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February 6th, 2012

Ubuntu International Project brings African Fashion to London

Ubuntu International Project is an organisation developing, promoting and exporting a new African design led aesthetic that fuses the techniques and traditions of Africa with African contemporary fashion in order to create a unique African high-end Heritage Brand. Ubuntu is a South African ideology focusing on people’s allegiances and relations with each other.

Ubuntu International Project is scheduled to showcase, African designers at the Vauxhall Fashion Scout on Sunday 19 February at 11:30, 2012.

Following the success of last years debut showcase of three South African designers – this season Ubuntu International Project will be throwing a wider net by introducing modern heritage aesthetics from South Africa, Uganda and Nigeria.

We at Africa Fashion Guide are excited to present a new feature along with Ubuntu Project International. As we launch our African cotton tee shirt campaign we start with a soft launch on the catwalk at the Ubuntu International Project. Keep posted to hear more about our ongoing campaign as we have lots in store for you as we spread the word for African cotton.

“The cornerstone of the 2nd Ubuntu showcase will be the 3 Rs so aptly embodied and coined by Jose Hendo “Reduce Re-use Recycle. Our Slogan Tees further capture the spirit and future Ubuntu African Industry development initiatives “Afro Eco” “African Grown and Sewn”.

Clinton Lotter is a continuation of the inaugural Ubuntu showcase. His collection subtly references the Ndebele South African tribe and European Art Deco. Kevin Friedman from Frankli WildTM jewelry depicts a lifelong fascination with the distinctive arts and crafts of South Africa which has proven invaluable as an inspiration for his work. He has also been involved in meaningful community development projects with local crafters. Recognition of his work followed when his well known Ndebele bead and diamond choker, modelled by Charlize Theron, which garnered Kevin a “De Beers Diamond International Award” in 2000.

“The reason we have chosen these designers is that they represent the new African signature that is coming through,” says Errol Hendrickse of Ubuntu. “Within their work traditional influences are evident along with a specific heritage aesthetic that translates as a brilliant new fresh aesthetic”. “The vision at Ubuntu International Project is to establish a design led aesthetic that is not geographically confined but “an intelligent, creative design led bridge linking Africa and Europe.” stipulates Theo Omambala. Mr Hendrickse and Ms Omambala, started Ubuntu International Project two years ago as an initiative seeking to develop talent from emerging markets across the globe. “We realized there was a gap within the market in terms of a innovative African design aesthetic,” says Hendrickse, “The world is desperate for a “new design aesthetic that has depth and meaning, that is relevant to today’s conscious consumer” stipulates Omambala, “as everything is so diluted on the global creative stage” concludes Hendriske. It is also time to show what Africa can offer the international world of fashion.

The show on the 19 February 2012 will be preceded by an intimate seminar at our offices in Marble Arch of which AFG founder Jacqueline Shaw will be taking part in. The seminar will look at the Creative African Fashion Industry at large. This will happen on 17 September 2012 – 7:00pm.

The initiative is being funded from both the private and public sector. The long term aims and objectives are to engender sustainable employment structures in Africa.

The Ubuntu International Project opens Sundays schedule at Freemasons Hall in London at 11:30am. Ubuntu International Project today also invited potential partners to contact Hendrickse regarding Investor Relations.

For further information and tickets, please contact: Ubuntu International Project Founding Members Errol Hendrickse errol@saam.org.uk Theo Omambala theo@saam.org.uk







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