Africa Fashion Guide
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October 18th, 2014


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Written by: Jacqueline Shaw
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Truworths is set to acquire Earthchild clothing, a brand founded in Cape Town with 43 stores nationwide.

“I am excited by the intended acquisition of the Earthchild and Earthaddict businesses, which have great growth prospects and which together with our rapidly expanding LTD Kids business reinforce our growth prospects in this area of the market,” said Michael Mark, chief executive officer of the clothing retailer, Truworths International Limited 0.00%.

“We are committed to providing the necessary financial and other resources to increase the number of Earthchild and Earthaddict stores relatively rapidly, introduce a credit facility for customers, and grow the operations beyond South Africa.”

Earthchild, South Africa’s first retailer to offer organic clothing, specialises in women and children’s fashion. The brand has grown its retail presence markedly over the past four years.

Jonathan Katz, CEO of Earthchild, and Jared Kahn, chief operating and financial officer, will continue in their current roles. Katz added that he is delighted to be partnering with Truworths in order to enter the next phase of Earthchild’s growth trajectory.

“As one of the founders of the business I am proud to have worked alongside a passionate and capable team, and developed the Earthchild and Earthaddict brands to their well-regarded position in the children’s and ladies apparel market. I look forward to working with Truworths to further expand the footprint of the business.”

The effective date of the acquisition is expected to be in the first quarter of 2015 with key executives of Earthchild to remain in its employ until the conclusion of the three year earn-out period relating to a portion of the purchase consideration.

Both parties have however chosen not to disclose the purchase consideration, which is to be settled in cash.



author: Farhaanah Mahomed



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One Comment

  1. isnt earthchild made in China ? How organic is it >

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