Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


June 23rd, 2015

Time to Kickstart your UNIFORM – New Product Campaign by Liberty & Justice

UNIFORM, a premium clothing line by Liberty&Justice, launched in a 45-day Kickstarter campaign, on June 2nd.  Produced in Africa’s first fair trade factory, UNIFORM’s high-quality T-shirts will be distributed worldwide through online sales.  With each UNIFORM purchase, a school uniform will be given to a child who otherwise could not attend school.

UNIFORM aims to help tackle the social crisis of significantly reduced school enrollment rates that have occurred in the wake of Liberia’s devastating 2014 Ebola crisis. With each UNIFORM t-shirt purchase, a school uniform will be donated to a child in Liberia who otherwise could not attend school.

The UNIFORM Kickstarter campaign has been set up in partnership with the United Nations and Liberia’s Ministry of Education and had an initial target of $50,000 – the amount of money needed to donate approximately 2,000 uniforms to nine schools.


Every UNIFORM item is a statement of social impact, sustainability, and fashion. With a classic style and flattering fit, the t-shirts are made from state-of-the-art fabric blends, including organic cotton and recycled beechwood. The UNIFORM shirts achieve style and comfort. The shirts have been designed by some of the best in the business to have the softest feel and most flattering fit a classic tee can have.

Women's T-Shirt Uniform

Through UNIFORM, L&G is putting an innovative twist on the traditional conscious consumerism model of ‘one-for-one’ whereby one purchase equals one donation. In addition to enabling more children to go to school, UNIFORM also creates jobs for women in West Africa. All UNIFORM products are made at L&J’s fair-trade factory in Liberia, where 95% of employees are working mothers. The L&J workforce receives living wages, free healthcare, savings matching, literacy classes, and 49% equity in the factory. By launching UNIFORM, L&J has created a model where Liberian women will be making uniforms for Liberian children.

“At L&J, we believe that the path to sustainable development not only gives to the poor but also empowers the poor to create that path for themselves,” says L&J CEO Chid Liberty.

In the first six hours of the Kickstarter campaign, they broke their initial goal of $50,000 but they hope to keep getting support over the next days since more backers translates to more t-shirt purchases, more uniform donations, and more jobs for Liberian mothers.

The UNIFORM campaign is already being supported by high-profile, inspiring individuals, such Whitney Port, Leymah Gbowee, and Amy Chua. Each day of their campaign, one of their models will be featured in their “Portrait of The Day ” on their Kickstarter page.





Chid co­founded Liberty & Justice, Africa’s first Fair Trade CertifiedTM apparel manufacturer, after working in entertainment, technology, and finance. He was born in Liberia, West Africa, but left as an infant when his father became the nation’s ambassador to the Federal Republic of Germany, with residence in Bonn. His family was later exiled in the United States. In 2009, Chid returned to Africa after 28 years abroad. Inspired by the Nobel Peace Prize winning Liberian Women’s Peace Movement, Chid co­founded Africa’s first Fair Trade Certified apparel factory to provide economic opportunities for internally displaced women, who on balance, were vulnerable to rampant unemployment and economic exclusion. He is currently leading L&J’s rapid expansion in Liberia and throughout the region.

In addition to his work at Liberty & Justice, Chid served as the Entrepreneur­in­Residence at the University of Liberia’s Monrovia Business Startup Center (BSC). The BSC was founded by Spark, a Dutch NGO, for whom Chid manages the Ignite Fund (Liberia) – an equity investment fund that makes strategic investments in Liberian Pico­cap companies with high growth potential. He also speaks internationally on social entrepreneurship and impact investing – recently at Harvard, Stanford, and Princeton Universities, as well as the Royal Melbourne Institute of Technology in Australia and IE in Madrid, Spain.

See our video interview with Chid from his NYC office with interviewer Falone Shimba.

Click here or image below: Chid Interview – AFG 062015


To support the UNIFORM Kickstarter campaign visit

For more information visit:

The UNIFORM website:

The L&J website:






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  1. keerthi

    I ordered a shirt at ”” and it Looks good & feels good.

  2. I shopped similar t-shirts at and I love the softness of t-shirts and its perfect to be used as undershirt.

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