Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


April 26th, 2020

Time for A Fashion Revolution in Ghana’s Secondhand Clothing Industry

Today we end a very important date in the ethical fashion and general fashion calendar.

24th April marks Fashion Revolution Day and with 22nd April being Earth Day the timing could not have been more apt.

On 24th April each year, Fashion Revolution Day brings everyone in the fashion value chain together to raise awareness of the true cost of fashion, show the world that change is possible, and celebrate all those involved in creating a more sustainable future.

It is a global movement uniting those in the industry and calling upon all involved in the international Fashion and Textile industry to work together to create an environmental sustainability. Being that Africa Fashion Guide is a social enterprise and consultancy that supports and promotes sustainability in the full supply chain of Africa’s textile industry, we regularly get on board and support this cause

This week I have been involved in an instagram talk and a zoom panel talking about sustainability and African fashion, textiles and manufacturing.

Most importantly I also interviewed an amazing “activist” called Liz from OR Foundation that highlights the debilitating industry of secondhand clothing in Ghana and its effect on the environment and affect on the informal market traders and workers like the Kayayei or Kaya Yei – a female porter or bearer who is paid to carry bales. Many of these women have migrated from a rural community to any of Ghana’s urban cities in search of work.
Listen to understand more here

To give you some context before you watch the video, Fashion Revolution Day takes place on April 24th  to mark the first anniversary of the Rana Plaza tragedy in Bangladesh in 2013. On this day last year 1133 people died in the tragic Rana Plaza garment factory collapse in Dhaka, Bangladesh with hundreds injured and hundreds of children orphaned as a result. Fashion Revolution Day will act as a momentus campaign to most importantly remember all those who suffered in the name of fashion. And above all to educate and raise awareness about the fashion supply chain.

In our youtube video interview (see here) Liz breaks down facts, figures and research on the industry, shares insights and possible solutions and the overall challenges. See more on their work at

But do hear it for yourself. Grab yourself a cuppa and dive right in here!

Oh and as usual…your support helps me to grow my channel to be THE go to channel on youtube sharing stories from those doing amazing work in Africa and it’s fashion industry so I kindly ask your support by SUBSCRIBING – so you get updated of my uploads every Thursday, then LIKING – this validates how good it is for future watchers and by COMMENTING – this engagement allows youtube and google to see it as a good video and channel and show this video in the feed of more youtubers.

So head over, do the above and thanks in advance!





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  1. Charities selling second-hand clothes abroad are increasing profits for … clothing may well end up at the Takoradi Market in western Ghana.

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