Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.



Fashion

May 19th, 2015

‘The New Diaspora’ by AfriTribe

The AfriTribe label is a blend of streetwear with culture and tradition. The socks, hats, t-shirts, shirts and tank tops carry a sense of pan-Africanism and each have a unique story attached to them .There’s the Naira Cap, for example, which they tell us was released on 4/19 to reclaim an otherwise stigmatized number (419) for Nigeria. The Finegal Tanktop was inspired by the Nigerian slang “finegal no pimple.” The Chale tee is of course a nod to the Ghanaian expression of the same name. Their African Renaissance Sleveless tee portrays Senegal’s African Renaissance Monument.

Nigerian-born designer Ayo Omolewa says he founded the brand with the intention of bringing Africa to the Diaspora. Each of their pieces comes with a larger message that the label hopes will show the continent in a “different light.”  This emerging, Maryland-based clothing label is also designed to make – especially the younger generation – represent their roots with style. As many Africans are leaving their countries to go overseas, they fear losing a sense of home. This label is intended to reconnect these Africans overseas and to connect others all over the world with the continent.

Their latest project is a two-part collection – The New Diaspora, which Omolewa says was inspired by “a certain lack of options of showing ownership of being African by those living in the Diaspora, ‘forgetting where you came from’ in a sense.” He continues, “I wanted to make products that gives the option to portray where we came from, but making it modern and giving it a streetwear look. There are more ways to portray African Culture than wax fabrics and animal print, and I wanted to show this side as well.

For more information visit:

afritribeshop.com

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