Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


January 17th, 2012

“TERRA FIRMA” by Luxury Brand Mina Evans – DESIGNER

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Written by: Jacqueline Shaw
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Mina Evans is a luxury fashion label based in Ghana launched in 2010 by Mina Evans-Anfom. Having graduated from London Centre for Fashion Studies under Northumbria School of Design, Design School Southern Africa, Johannesburg and gaining more experience under the premier fashion designer in Ghana; Mr. Kofi Ansah, Mina was literally consumed by her passion for fashion and became ready to launch Mina Evans as a luxury fashion brand in 2010. The launch event was covered by Studio 53. The brand unveils the love of the designer to fuse luxurious fabrics with Ankara and intricate handpicked embellishments to produce feminine, stylish and flawless pieces that are wearable time after time. The brand also has a menswear dress shirt range which is carefree and cool with a hint of afrocentricity.

Mina Evans is built on imagination, innovation, excellence, development and social awareness. Their business is to ensure they are adding value to their client’s lifestyle by creating elegant and stylish pieces that incorporate quality fabrics and handpicked embellishments. Only the best will do at Mina Evans.

Following the successful launch of the “Jewels & Tulle” collection, luxury fashion brand Mina Evans is back with a Spring/Summer collection to kick start the New Year. Dubbed “Terra Firma” a Latin word meaning “firm or solid ground”, the collection intricately incorporates the tie dye technique creating a luxurious marble effect accentuated with beads imported from the Czech Republic. The collection is inspired by the Earth with dominant base tones of orange, beige, mustard and brown. Splashes of teal and white are added for softness through the use of raw silks and chiffon. Pieces in the collection include elegant form fitting dresses and separates with impeccable detailing using handpicked embellishments; a signature of the brand. The collection has been carefully designed to ensure a beautiful marriage of elegance and simplicity without compromising on style and glamour; another signature of Mina Evans.

“Terra Firma” marks another milestone for the luxury brand which is steadily building a reputation as a brand to be reckoned with within the African fashion milieu. Mina Evans-Anfom, creative director and founder of the brand states

“We have worked very hard; from intricately tie dyeing on luxury cotton to achieve our desired colour tones, to handpicking embellishments that add another dimension to our pieces. With “Terra Firma”, we wanted to be influenced by natural Earth and also wanted to show that we are solidly building our foundation.”

The collection will certainly appeal to women who ooze elegance and glamour but yet are not afraid to be simple and stylish. For us its all about her use of tie n dye. Another favourite artisanal skill found throughout Africa. Gotta love its uniqueness and originality. Look out for our feature coming soon about batik printers in Ghana and with a focus on the actual skills and how it works. Until then check out Mina Evans beautiful Terra Firma collection for yourself. Our favourite piece has to be the pencil skirt since the ladylike look is still strongly on trend. Tell us your favourite piece?

For orders and general information please email


Twitter: @mina_evans



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