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July 26th, 2014

STORY FOR THE CONSUMER WITH A CONSCIENCE – ETHICAL FASHION LAUNCHES AT GATHER&SEE.COM

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Written by: Jacqueline Shaw
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Brand new website Gather&See offers carefully curated collections from the very best in sustainable fashion talent from around the world.  Showcasing designers who pride themselves on aesthetics as much as their ethics, the website presents sustainable fashion in a fresh and innovative way.

The 15 brands available include established ethical names such as Lalesso, A Peace Treaty jewellery and Nobody jeans but also exciting new names that will be exclusive to Gather&See in the UK such as CUS, Upstate, Feral Childe, Kowtow and Bhalo.

 “We found a lack of retailers offering fashion with a conscience that we actually wanted to wear” says Alicia Taylor, co-founder of Gather&See.  “For our generation luxury is no longer just about having the most expensive handbag with the biggest logo – it is about finding something beautiful, well-made, unique and that you feel an attachment to. That comes not only from the simple desire to own something pretty but also from the discovery of a product’s story and an understanding of what makes it special. All our brands have great stories and we know that this appeals to our target customer.  We aim to be storytellers as well as retailers!”

Not only do each of these brands have a great story to tell, they also fit into at least one of the website’s six founding principles: Fair trade, Organic, Recycled, Eco-friendly, Hand crafted and Small Scale Production.

Through commitment to these values each brand has a positive impact on people – from cotton farmers to seamstresses to the end consumer – and also the planet. Gather&See co-founder Stephanie Hogg explains:

“Fashion is a multi-billion dollar business but it is dangerously unregulated. Garment industry workers are some of the most poorly paid in the world and conditions in many factories are shocking.  At an environmental level the waste is mindblowing- 350,000 tonnes of clothing goes into landfill a year in the UK alone.  We believe that the fashion industry should be a powerful force for change and Gather&See aims to make it easier and more appealing for fashion conscious women to contribute to this movement.”

Brand List include Anne Gorke, A Peace Treaty, Bhalo, CUS, Danielle Foster, Feral Childe, Finlay&Co, KOWTOW, Lalesso, NearFar, Nobody Jeans, Osei Duro, Salone Style, Ten & Co, Upstate, Veryan

Focus on current trends and constantly updated content will be one of Gather&See’s points of difference. Visitors will be able to shop by key seasonal trends in editorial features like ‘Orientalism’, ‘Arts Decoratifs’ and ‘Tribal Gathering’ as well as by product type, designer and ethical principles. Customer service will also be high on the agenda with next day shipping, no fuss returns, international delivery and gift-wrap service all available. The Gatherer section of site will offer more in depth information on each of the brands and their stories as well as focusing on key pieces from the collection.

A Peace Treaty Soheir Earrings Curlee Bikini Onepiece Feral Childe Van Allen Sheeth Dress Lalesso Ingia Dress Ten&Co Pumps

For more information email: press@gatherandsee.com or call 07843227304







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