Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.



Fashion

June 4th, 2012

Sorayah Laurice – Monrovia City’s Hidden Fashion Treasure

We would like to introduce Chiquita our new contributor based in Liberian. She will be introducing you to the fashion and textiles industry in Liberia and we are excited about this. We feel it is important to give you our readers, an overview of the whole continent of Africa and especially those countries that often go unspoken on African fashion blogs.

Here is a small snippet of what is to come. So do stay connected and do keep reading on…

Jacqueline Shaw

 

Every Liberian fashionista knows that Monrovia City has many hidden treasures when it comes to satisfying a fashion fix. Whether it’s searching for that lappa (what Liberians call African cloth) with the perfect print in the Waterside market area, visiting that tailor on Carey Street that pays special attention to fit, or hitting Benson Street and walking into that boutique that gives you the shapes and structure you have been looking for.

Since 2008 Sorayah Laurice Fashion House has been catering to the fashion needs of both men and women in Monrovia. This quaint boutique and design house is located at the end of Camp Johnson Road and specializes in western styles in African prints. According to owner and head designer Laurice Kente, her design aesthetic exudes African culture and pays attention to structure, fit, and the body of the African woman. Laurice has been involved in fashion for nine years which started when she began designing for herself and friends in school. That is when she realized her talent and the rest was “herstory”.

Pieces from Sorayah Laurice are almost always found in Fanti or Ankara lappa in order to convey a bold and captivating look. To have variation, fabrics are bought from all over West Africa including, Guinea, Togo, Nigeria, Ivory Coast, and Liberia. All creations are designed by Laurice herself, and come to life through the sixteen tailors that she employs in-house. The tailors are skilled in creating couture pieces for any desiring client. If you have a design idea, a tailor of Sorayah Laurice can take your measurements right there on the spot, and have the results for you in just a couple of days. The fashion house has just recently added bags and shoes as products. The lappa print bags with bamboo handles are stunning, and transmit a fabulous ethnic touch. If you have an old pair of shoes that may need an up-grade, they can be covered in the fabric of your choice resulting in an outcome of chic African flair.

Laurice, like many Liberian designers, is eager in promoting herself and her business to the international market. In April of this year she was the headline designer of the Couture on the Blue Fashion Show of Monrovia. She also has plans of traveling to Asia in the near future to enquire about shoe manufacturing. The shoe line will be known as Laurice Shoes. When asked what advice she has for upcoming Liberian designers she stated “be creative and do what your mind tells you.” Words from the fashion wise, Laurice Kente of Sorayah Laurice Fashion House.

If you are in Monrovia City then do get down to Sorayah Laurice Fashion House at Camp Johnson Rd, Monrovia, Liberia.

Or email: lauricesaba@yahoo.com

Author: Chiquita A. Johnson
Liberia Contributor





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2 Comments


  1. A few years back I was able to spend about a month in Liberia (Monrovia and Ganta) and loved looking for lappas. I wish I had known about Sorayah Laurice’s shop while I was there. Next time!


    • Thanks for your comment – gives us reason even more to have this social enterprise and presence online.
      To promote and support the full supply chain of Africa’s fashion and textile industry and highlight those unspoken, untold, hidden gems that Africa has to offer.

      Do stay connected, we have much more to bring to you

      Team AFG



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