Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.



Fashion

October 11th, 2020

So why is GHANA a great place for production right now?

Lesson 1 – G IS FOR G-REAT VISION

Welcome again to our newsletter series on Ghana sourcing!

This is week one and for three more weeks I will be sending to those on my email weekly to highlight the opportunity of Ghana to you as a location to set up your Fashion Made in Africa (FMIA) business.So lets go! Sign up for more highlights.

Firstly WHY Ghana?

So why is GHANA a great place for production right now?
 
Firstly the country of Ghana has a history of wealth and strong culture and was originally referenced as the Gold Coast in West Africa.

Equally known for its beaches, diverse wildlife, old forts, coastal townshistorical colonial buildings and castles turned museums it is a country with great beauty and history to be explored.

Due to its large market size and its simplicity of doing business internationally, Ghana has now become one of the top African countries to visit on various business arenas today for those who are first entering the African market.

For business, it is a market without too much competition with relatively low risk, specifically with security. For the fashion industry, there is an abundance of various artisan skills, traditional textiles, some garment production units too and high opportunities. Great for SME businesses, as well as for the larger retailers, to source from and produce in.

Above this the government are invested. They have a vision and a mission to the point of creating policy reforms to make Ghana the most business-friendly nation in Africa. They aim to catapult and accelerate socio-economic development and prosperity for all.

The Vision – “GHANA BEYOND AID”

Economic growth and job creation is one of their key drivers and agenda for the coming years. This is underpinned by an aggressive industrialisation plan that focuses a lot on value addition within areas such as processing of agriculture and manufacturing.

President Akufo-Addo of Ghana has declared during his meeting with French President Macron’s visit a couple years back was “It is not right for a country like Ghana, 60 years after independence, to still have its health and education budgets being financed on the basis of the generosity and charity of the European taxpayer. By now we should be able to finance our basic needs ourselves.”
 
The President believes that

 

“The African continent when you look at its resources should be giving monies to other places. We have huge wealth on this continent.”


Ghana’s Textile and Clothing sector is a key component of the local culture and a driver of wealth, being its tradition of textiles and use of symbols within this to tell stories and history. And so the government have declared the following investment opportunities available are in the areas of:

Production

      • to set up factories in Ghana to produce for the US market.

Marketing and Distribution

      • Buyers and sellers to make exploratory visits to Ghana and request orders
      • Textile manufacturers to set up factories in Ghana to supply fabrics.

Raw Materials

      • Fabric suppliers to supply raw material requirements for Ghanaian textile manufacturers.

Technological and Supporting Services

    • Suppliers of textile manufacturing equipment to supply the Ghanaian market on a sustainable basis.
    • Need for suppliers and financiers of factory building technology.


For these very reasons that back in 2009 I visited Ghana for the first time and I decided that Ghana would not only be the first African country that I would visit, but would also be the place I would choose to start my own African clothing business.

I worked with local tailors as well as batik artisan womens’ groups to produce my clothing line and create my own textiles too. It was a dream come true! To have my own brand and to produce it in a country that I saw a strong future in and personal alignment with.

My clothing label Akabi Designs in 2009 – made in Africa using traditional textile techniques and sustainable materials.

With some fashion Export Processing Zones, an array of crafts and artisanal skills, a buzzing basket and kente weaving industry and jewellery making from recycled brass and beads, there are the opportunities for a variety of businesses to work with for your international businesses.
 
These are the types of businesses we will be visiting in and around Ghana in 2021 where you are invited to join too on our next Fashion Africa Sourcing Trip to Ghana! 

Why not join us in Ghana next year to get your business started AND with the added bonus of having myself your African Fashion Business Coach close to hand. This means you will get there even faster! AND you can be part of Ghana chartering its own path toward wealth and away from aid.

SO if you are spontaneous and serious about setting up in Africa then email info @ africafashionguide.com to beat the crowd and sign up early! See the video here from our previous trip: FAST Ghana

Watch out next Sunday for part two of your guide to why you set up your sourcing for your fashion made in Africa business in Ghana where I will break down the actually opportunities for business that exist in Ghana.
 

With love from Africa
Jacqueline Shaw
Your African Fashion Business Coach
Founding Director – Africa Fashion Guide Ltd
www.fashionafricasourcingtrips.com
www.africafashionguide.com 
www.fashionafricaconference.com







Advertisement
 
 

 

Black Thread Runs Deep at this New Swedish Exhibition!

When Lotta from Just Africa mentioned about an upcoming exhibition to be held in Sweden that she would be involved in I couldn’t wait to hear more! The exhibition entitled Black Thread, along with the French Institute in ...
by africafashionguide
0

 
 

Laduma does it again! – Maxhosa Africa showcased another amazing collection for NYFW​​

One of my favourite PEOPLE, if not just designers, is South African Laduma Ngxokolo. Having watched his journey in business, design and excellence I continue to stand in awe of his work. So seeing him present yet another amazin...
by africafashionguide
0

 
 

TEN YEARS in BUSINESS – Milestone ANNIVERSARY!

What a story! Ten years doing  business in Africa 9/9 2011 marked the beginning, the birthing, the building of Africa Fashion Guide.Why I recognise that my African fashion business hit a milestone yesterday and turned 10, I se...
by africafashionguide
 

 




0 Comments


Be the first to comment!


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.