Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


December 3rd, 2014

Osei-Duro Launches a Kickstarter campaign: Ethical Clothing Rooted in Traditional Textiles

Since their first exploratory trip in 2009, Osei-Duro work with Ghanaian artisans to create high-quality, contemporary apparel using handmade textile techniques and transparent, small scale production processes.

Osei-Duro is based in Los Angeles, CA and Accra, Ghana. After reconnecting at their 10-year high school reunion, Maryanne Mathias and Molly Keogh started Osei-Duro in 2009. Inspired by Ghana’s vibrant textiles, rich cultural history and established cottage industry, they started the company to support local artisans and preserve traditional techniques. Now they are campaigning through Kickstarter for help to fund their biggest production yet, and expand the circle of artisans they support.

In Ghana and worldwide, traditional textiles and techniques are being lost in the crush of globalization. We agree with Osei-Duro that we in the fashion industry can turn that trend around.

Their goal is to: 

  • Seek out, preserve and share traditional textiles.
  • Expand business to support a wider range of local artisans.
  • Create a demand for handmade crafts within the larger fashion industry.

How they plan to make it happen:

Right now they have large orders from boutiques across North America, and Europe, but need funding to produce those goods. With enough resources, they can place bigger orders with artisans than they’ve ever been able to before, and support them in continuing to create traditional crafts. Many of these makers learned their trade from family tradition, and will only pass it on to their children if the demand is there.

They will continue to encourage batikers, wood carvers, tie-dyers, weavers, brass casters, crocheters, seamstresses and tailors to continue using traditional techniques and to value and pass on their cultural knowledge.

And will also help artisans make a living and share their work with the world by designing and marketing contemporary clothing, jewelry and housewares.

To make this all happen they will need to raise $10,000 by December 26, 2014.

As you may know, if a Kickstarter campaign’s financial goal isn’t met, the project won’t be funded. So it really is all or nothing!

With your pledges they’ll be able to:

  • Fund their current and biggest production
  • Help preserve traditional artisan techniques in Ghana and beyond, and share them with the world in a relevant way
  • Provide more employment, and specialized training in Ghana
  • Expand their product lines (and the range of artisans they work with) to include woodcarving, housewares and baby clothing, and fund production for all

check out their campaign here and photos of the new collection below



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