Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


April 1st, 2012

ORIGIN AFRICA 2012 – Ethiopia – EVENT

At Africa Fashion Guide we are extremely looking forward to our trip to Kenya and Ethiopia this April. Two great events have collaborated to bring a full on fashion business event, tradeshow and showcase. We have featured a few times the Hub of Africa Fashion Week for their second event and the other event is seminar driven event bringing  industry business minds together called Origin Africa.

Partnering with USAID COMPETE, the African Cotton & Textile Industries Federation (ACTIF), the Ethiopian Garment Manufacturers Association (ETGAMA), Trade and Fairs East Africa (official representative of Messe Frankfurt), and Hub of Africa Fashion Week, the concept behind Origin Africa is to capture the spirit, style and innovation of modern Africa.  It will raise awareness about Africa as a sourcing destination and change perceptions about doing business in Africa, targeting a global audience of buyers, business leaders and designers. Origin Africa 2012 – Ethiopia will highlight the creativity and innovation of the African cotton, textile and clothing industries, and raise the profile of the continent as a source of supply of cotton, textile products, fabrics and clothing. This is a world-class event that is right up our street and focuses on the full supply chain as we do. This event will bring together business leaders and decision makers from 20 countries across Africa, providing opportunities for international buyers to establish contacts with African designers and industry, and to do business.

Origin Africa 2012 in Ethiopia

Happening in Addis Ababa, Ethiopia from the 25th to the 27th April 2012, Origin Africa will have various elements to the event which include the  following:


The focus of this part of the event is:

  • Promoting trade opportunities in textiles and apparel – from fiber to fabric, from corporate wear to fashion, from clothing manufacturers to accessories;  home décor and fashion accessories; and footwear
  • US and EU buyers to market their business and requirements to Africa
  • Sellers to market and profile their businesses and products to the region, and globally

Us at Africa Fashion Guide this is the most significant part of the event as it is where over 60 exhibitors expected from Africa, Asia and Europe will showcase their fashion/textile related product to international buyers from the U.S. and Europe. Without sales there is no business so this is very important for sellers. At present origin Africa have invited buyers from the following companies who have expressed interest in attending:

• Polo Ralph Lauren • Family Dollar • Dickies • GAP • GUESS • Hudson Bay Company • Eddie Bauer • JC Penney • Kohl’s •Macy’s • Oakley • Otto Versand (Europe) • Elis (Europe) • Saks Fifth Avenue • Calvin Klein • Tommy Hilfiger • The Avenue • PPR Gucci Redcats



Another important part of any fashion event should be knowledge sharing and creation with an aim to make effective differences and impact to business. So the following seminars will happen during the whole event bringing together changemakers and actors in the field that can have impact on the industry.

SEMINAR THEME I: New Product Development, New Cotton Fabric and Fibre Technologies

The world cotton, textile and apparel industry has seen fundamental changes in the past decades especially in new product development, new cotton fabric and fibre technologies, a direct response to rising costs, competition from other fibres. In this session, the impact of new product development, new cotton fabric and new fibre technologies will be highlighted, together with case studies in Africa and from across the globe with lessons learned for the region.

SEMINAR THEME IV: Green/Eco Manufacturing Facilities

This session will focus on the opportunities in the emerging niche sector and the different products and processes which are present were touched upon. A key challenge that exists is finding the right mix of markets and buyers for the niche products needs to be dealt with, including different value added processes which can be used on finished products and how to capitalize on the niches for greater value. It is a high time that Africa tapped into the available potential in the niche markets across the value chain.

Other seminars include topics on

  • Innovations along the Cotton/Textile/Apparel Value Chain, application and design and also
  • Trend exhibits and a display of unique accessories, only found in Africa


As mentioned before on Africa Fashion Guide will be the Hub of Africa Fashion Week which forms the Designer Showcase part of the event and overall (as a topic very close to our hearts here at AFG) celebrates Eco-fashion. Eco Fashion is part of the growing design trend in sustainable fashion where a product is created and produced with consideration to its environmental and social impact. Simply put, “eco-fashion” refers to stylized clothing that uses environmentally sensitive fabrics and responsible production techniques.

hub of africa fashion week logo

As climate change continues to be the focus on Africa’s agenda, and recognizing that poverty and economic instability could be a huge distress in the continent if various measures are not taken into consideration. Hub of Africa Fashion Week spotlights those leaders in the fashion industry that are embracing sustainable and environmentally conscious manufacturing.

For more information, please contact:

Visit their website at




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