Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


December 5th, 2014

Online Retailer Mayasi Launches New Limited Collection

Up and coming African shop, Mayasi African Fashion expands its inventory offer in collaboration with like-minded African fashion designers

Up and coming African fashion online shop Mayasi is thrilled to launch a new collection developed with Grama Fashion, and also new designers from African Fashion Week London (aka AFWL). Mayasi is not just an online shop but also a manufacturer of African fashion clothes and accessories. They have been in operation since 2012. The items they sell are a clever blend of African and western influence which delights celebrities like Beyoncé and Rihanna. They sell fashion items from rising African fashion designers and enable a rising global crowd to buy outstanding fashion items made in Africa.

Mayasi is a social enterprise and through their initiative Mayasi intends to play a role in creating jobs in Africa in the textile industry. As a social enterprise, Mayasi focusses in promoting African fashion designers and also African craftsmanship to the world.

“African designers are very talented and produce items of great quality. Our raison d’etre is help them reach customers everywhere in the world”, says UK Director Sildesthe Boukadia.

The new collection sold under the Mayasi brand was designed by Grace Mashimba, founder of Grama Fashion. Based in Zanzibar, Grama Fashion is a rising star in African Fashion. It was founded in 2011 in Tanzania and offers women’s wear, men’s wear and house decoration at affordable prices. The collection is 100% made in Tanzania using local fabrics. The collection comprises of skirts, shorts, trousers and is now on sale on our website.

Also continuing its partnership with AFWL, Mayasi announces that new designers who showcased their collections at the AFWL fashion show this year, will be also sold on These are talented African designers: Akwaba Designs, I Kollection, Fresh and Different, Zarita Kouture and Asaawa.

“We are very thrilled by this new addition”, says Marketing director, Margaret Boukadia. “We started posting pictures of the new photo-shoot yesterday and we can already see a lot of excitement about these new products. The quality and creativity of the designs are amazing.”

A similar statement is made by French director Benjamin Bopendo who promotes Mayasi brand in France, Belgium and the Netherlands.

“Customers are really expecting something new this winter. Seeing all these colours are a delight for customers. Especially our Dutch customers who have a great affinity with wax fabric as they have a tradition of producing it. These designs are an homage to African craftsmanship”.

The Spanish public shows also a lot of excitement. “We had a very warm welcome from the Spanish public when we attended the Barcelona Africa Fashion Week”, says Magib Ba, Mayasi Director for Spain. “We just launched the Spanish Instagram and Facebook pages and are already having a lot of followers in a few days. Spanish people definitely love African Fashion”.

These new launches come at the time where Mayasi expands its range of products, and also prepares a Men’s range coming very soon.

See more and get shopping here: and



EFI Accelerator For African Designers 21-22 – CALL FOR APPLICATIONS

The EFI Accelerator Programme is back, and they are now taking applications until 31st of March. With the support of European Union, the Ethical Fashion Initiative aspires to propel creative entrepreneurs forward, providing the...
by africafashionguide


“The best decision ever!” – FASHION AFRICA VOICES

“I quit my corporate job for African fashion” and “The best decision ever!” In this weeks Fashion Africa Voices series we look at the story of Toronto based Designer Catherine Addai of the print infused...
by africafashionguide


Travel Ghana – Why Trade with Africa Brings Change in Africa

So tomorrow is that day ladies! Apparently Feb 29th is the day ladies can propose (I know old school thinking but humour the thought) But for now I want to explain the importance of TRADE with Africa for you as an African Fashi...
by africafashionguide



Be the first to comment!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.