NYC Based Luxury African Fashion Pop Up Shop Opening Soon!

Adirée and Pikolinos have announced this week the opening date for their luxury African Fashion Pop-up shop; Friday June 14 2013, 7 P.M. EST, at Pikolinos Pop-up store, 32 Gansevoort St New York, NY 10014. Adirée, an integrated communications and branding company for emerging luxury brands and also the producer of Africa Fashion Week New York (AFWNY) have partnered with New York and Pikolinos, a premium shoe brand and partner of AFWNY, to host the African Fashion pop-up shop event. The collaborative venture will feature premier luxury and sustainable African fashion, inspired by and designed in Africa. The pop up shop will promote Pikolinos footwear collection Maasai Project in Kenya and Adirée’s promotions of African designers involved in Africa Fashion Week New York (AFWNY) runway shows; Thursday July 18, Friday July 19, and Saturday July 20th 2013.

The pop-up shop event will give both, Adirée and Pikolinos , and all other AFWNY designers an opportunity to meet one on one with potential customers and foster potential US business relations with industry leaders . The event will also aid in promoting this year’s AFWNY 2013 designers scheduled for July 15-20. Over the past few years, the fashion industry has begun to take a liking to African fashion, including online publications Raine Magazine, print publications Black Enterprise, ELLE magazine-the world’s largest selling magazine publication, which has ultimately contributed to the growth of AFWNY and the African fashion industry as a whole.

A few of the African Fashion Designer’s Fashions at this pop-up shop to be exhibited and placed on sale include AFWNY 2013 designers:

Admas

Catherine Addai

Cinnamon & Pearl

Demestiks New York by Reuben Reuben

EadenMyles

Farai Simoyi

Honey

Korto Momolu

Khadija Moroccan Caftan NY

Liz Ogumbo

Maze Couture

Nadir Tati

Reuben Reul

Sana Redwani

SYDNEY-DAVIE

Sara Kay

To rsvp for the event please email rsvp@adiree.com . For all other inquiries contact events@adiree.com

AFWNY proclaimed by Mayor Michael Bloomberg of New York City- includes runway shows hosting designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events . For more information, please visit: www.afwny.com

About Pikolinos:
Pikolinos is a premium shoe brand that is distinguished by beautiful leathers, rich colors, and unique designs that showcase their European aesthetic. Their fundamental value is to offer footwear products that are unique, combining personality with comfort and also creating avenues like the Maasai Project to give back to the people of Maasai in Kenya.

You can find information about Pikolinos at: www.pikolinos.com/maasai
On Facebook: www.facebook.com/Pikolinos.Shoes
On Twitter: www.twitter.com/MaasaiProject

About Adirée:
Adirée, a fully integrated communications and branding company based in New York is focused on re-branding Africa as a destination for luxury brands, with sub-divisions that specifically focuses on clients’ needs within the discipline of fashion, home decor and beauty.You can find information about Adiree and our projects at: www.adiree.com/about www.afwny.com/
On Facebook: www.facebook.com/adireepr www.facebook.com/afwny
On Twitter: www.twitter.com/adiree www.twitter.com/afwnyFor More Information Contact:
Adirée │Public Relations
Shanell
pr@adiree.com
229.234.7330

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