Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


May 27th, 2013

NYC Based Luxury African Fashion Pop Up Shop Opening Soon!

Adirée and Pikolinos have announced this week the opening date for their luxury African Fashion Pop-up shop; Friday June 14 2013,  7 P.M. EST, at Pikolinos Pop-up store, 32 Gansevoort St New York, NY 10014. Adiréean integrated communications and branding company for emerging luxury brands and also the producer of  Africa Fashion Week New York (AFWNY) have partnered with New York and Pikolinos, a premium shoe brand and partner of AFWNY, to host the African Fashion pop-up shop event. The collaborative venture will feature premier luxury and sustainable African fashion, inspired by and designed in Africa. The pop up shop will promote Pikolinos footwear collection Maasai Project in Kenya and Adirée’s promotions of African designers involved in Africa Fashion Week New York (AFWNY) runway shows; Thursday July 18, Friday July 19, and Saturday July 20th 2013.
The pop-up shop event will give both, Adirée and Pikolinos , and all other AFWNY designers an opportunity to meet one on one with potential customers and foster potential US business relations with industry leaders . The event will also aid in promoting this year’s AFWNY 2013 designers scheduled for July 15-20. Over the past few years, the fashion industry has begun to take a liking to African fashion, including online publications Raine Magazine, print publications Black Enterprise, ELLE magazine-the world’s largest selling magazine publication, which has ultimately contributed to the growth of AFWNY and the African fashion industry as a whole.
A few of the African Fashion Designer’s Fashions at this pop-up shop to be exhibited and placed on sale include AFWNY 2013 designers:
Catherine Addai
Cinnamon & Pearl
Demestiks New York by Reuben Reuben
Farai Simoyi
Korto Momolu
Khadija Moroccan Caftan NY
Liz Ogumbo
Maze Couture
Nadir Tati
Reuben Reul
Sana Redwani
Sara Kay

To rsvp for the event please email . For all other inquiries contact



AFWNY proclaimed by Mayor Michael Bloomberg of New York City- includes runway shows hosting designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events . For more information, please visit:

About Pikolinos:
Pikolinos is a premium shoe brand that is distinguished by beautiful leathers, rich colors, and unique designs that showcase their European aesthetic. Their fundamental value is to offer footwear products that are unique, combining personality with comfort and also creating avenues like the Maasai Project to give back to the people of Maasai in Kenya.

You can find information about Pikolinos at:
On Facebook:
On Twitter:

About Adirée:
Adirée, a fully integrated communications and branding company based in New York is focused on re-branding Africa as a destination for luxury brands, with sub-divisions that specifically focuses on clients’ needs within the discipline of fashion, home decor and beauty.You can find information about Adiree and our projects at:
On Facebook:
On Twitter: More Information Contact:
Adirée │Public Relations



Wazi, the first prescription eyewear brand made in Uganda, launches open call for African artists to design next eyewear collection

Glasses made by Africans for Africans, Wazi has launched an open call for creatives from across the continent to submit ideas for new, Afro-centric eyewear designs Ugandan prescription eyewear company Wazi has launched an open ...
by africafashionguide


EFI Accelerator For African Designers 21-22 – CALL FOR APPLICATIONS

The EFI Accelerator Programme is back, and they are now taking applications until 31st of March. With the support of European Union, the Ethical Fashion Initiative aspires to propel creative entrepreneurs forward, providing the...
by africafashionguide



Always wondered what it is like actually INSIDE a waxprint african print printhouse IN Africa! Then watch this video here ≥≥–0c The full video over on my YouTube channel highlights compani...
by africafashionguide



Be the first to comment!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.