Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.



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December 27th, 2011

New World African – KAYOBI 2011 Collection!

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Written by: Jacqueline Shaw
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We interviewed Kwabena of Kayobi a short while ago and are loving the new collection. The styling, the colours, the graphics are all looking STRONG!

His aim was to change the perception of Africa through clothing. The idea of his tees being ‘global garments’  kind of takes a spin on the collection name. Graphics also have a softer feel to them as well with the latest ‘Oh Chale’ Tee. Every graphic is designed by Kwabena himself.

On asking him about the future of Africa in his opinion he told us  “I feel that there is a renaissance happening in Africa but I am not sure if the governments in Africa will allow it to happen”. And this can be felt in the title that Africa has taken a new stance and position and is ready to take its rightful place in the global economy and in the global fashion and textile industry.

Regardless of what the various African governments say there truly is a revival happening in Africa, one of young minds standing up to make a difference in their countries and for their continent. “it is young Africans who are ‘New World Africans’ – what I call them, younger people are more accessible to the world. They come to the UK and go back to make a difference. It [Africa] is an emerging continent of hope”

Here is a snippet of the ‘New World African’ collection but to see more do check out Kayobi’s new collection here.

image copyright-kayobi clothing2011
image copyright-kayobi clothing2011
image copyright-kayobi clothing2011
image copyright-kayobi clothing2011
image copyright-kayobi clothing2011
image copyright-kayobi clothing2011
Author: Jacqueline Shaw







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