Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.



Fashion

August 19th, 2014

New Colab – Printex Ghana and Ohema Ohene create ‘OH! PRINTEX’

More articles by »
Written by: Jacqueline Shaw
Tags: , , , ,

Printex Ghana and Ohema Ohene have come together under a collaboration line ‘OH! PRINTEX’

Building on Printex’s history of Black and White prints, Ohema Ohene have designed and manufactured a fun and wearable line. OH! PRINTEX is an exciting new limited edition range of Men’s and ladies Occasional clothing.

The collaboration was a solution to a problem most lovers of African prints face, the lack of availability and convenience of  stylish Ready to wear African print clothing. We at Ohema Ohene were delighted to work with Printex Ghana as they shared our vision and were open to exploring possibilities. Ohema Ohene and Printex are delighted to have joined forces and believe the line has great potential and longevity.  

Ohema Ohene and Printex Ghana were particularly excited to welcome Noella Wiyaala as its featured model for the campaign. Noella – a rising star from the Northern region of Ghana;  most recently released the official  FIFA 2014 world Cup Ghana black stars song.  Other celebrities who have also endorsed and shown their support of the collection include Ghanaian singer Efya.

Efya has worn exclusive pieces of the collection for performance and forthcoming music videos. The collection launched on Thursday 31st July 2014 at the Printex store Osu Badu street, West Airport, Accra- Ghana. 

unnamed-3 unnamed-2 unnamed-1 unnamed-4
Screen shot 2014-08-17 at 20.11.53 
OH! Printex- Black & White collection has been available to purchase from Thursday 31st July at Ohema Ohene store – East Legon Accra Ghana, Printex store Ghana.

The collection is also available online at www.ohemaohene.com 

contact them @OHEMAOHENE
@Printexstyleme 
 







Advertisement
 
 

 

So why is GHANA a great place for production right now?

Lesson 1 – G IS FOR G-REAT VISIONWelcome again to our newsletter series on Ghana sourcing!This is week one and for three more weeks I will be sending to those on my email weekly to highlight the opportunity of Ghana to ...
by africafashionguide
0

 
 

TEN YEARS in BUSINESS – Milestone ANNIVERSARY!

What a story! Ten years doing  business in Africa 9/9 2011 marked the beginning, the birthing, the building of Africa Fashion Guide.Why I recognise that my African fashion business hit a milestone yesterday and turned 10, I se...
by africafashionguide
 

 
 

“The best decision ever!” – FASHION AFRICA VOICES

“I quit my corporate job for African fashion” and “The best decision ever!” In this weeks Fashion Africa Voices series we look at the story of Toronto based Designer Catherine Addai of the print infused...
by africafashionguide
0

 




0 Comments


Be the first to comment!


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.