Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.



Fashion

December 27th, 2011

MTN Lagos Fashion and Design Awards coming soon!

Working with the prestigious Style House  Files MTN Lagos Fashion and Design Week aims to be a premiere fashion event which will bring together media, industry, buyers and consumers to view the current collections of designers in the fashion capital of Lagos, Nigeria.

Alongside South Africa, Nigeria seems to be a growing creative hub  an equally growing market of young consumers who, unlike the perception of Africa in general, they know what is happening in the global fashion industry and wish to showcase their own style and buy more into fashion trends.

So this event aims to cut across geographic and culture barriers and showcase the best of the fashion and design industry, drive the Nigerian fashion economy and ultimately uplift its profile within the industry.

It will feature –

* catwalk shows featuring new season collections from the best talents in the fashion industry;

* design led exhibitions featuring fashion products and accessories, textiles, furniture design, photography, art installations and architecture;

* seminars and workshops that will facilitate knowledge transfer, information exchange and networking opportunities across board

and

* After Parties

MTN will use their experience in telecommunications as a medium for communicating fashion and design in Nigeria and are the title sponsors for this Lagos Fashion and Design Week.

Being a metropolitan island with an eclectic diverse mix of people and cultures Lagos is the perfect location to house this event as it is fast becoming the melting pot for business in Africa. It will be an opportunity for the entire design community to maximise exposure to a focused target audience and create significant business opportunities.

The event celebrates itself to being  “a vital tool for the creative development of the Nigerian design industry in enlightening the country as a whole about the significance of the design industry on the economy.”

as designers from – fashion, furniture, visual (photography, arts) are able to display and sell their goods and services to the local and ultimately, global markets via the MTN LFDW Exhibition stands which will be set up permanently throughout the entire 4 day period at the event venue.

Watch this space for more information on this event.

Author: Jacqueline Shaw

 





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