Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.



Crafts

December 29th, 2011

Mozambique Fashion Week – advertise in Batik

Starting with just 10 designers and 10 models, Mozambique Fashion Week (MFW), was created 7 years ago with the aim of showcasing the creativity and originality of Mozambican people. Today the event is much more than a week of fashion, it is now one of the biggest fashion events in Africa with an aim to promote culture and place Mozambique in the itineraries of international fashion.

MFW has also been making its mark in the advertising world, with the winning of several awards. This seventh edition of Mozambique Fashion Week took place from the 5th to 10th of December, in Maputo. The event held various different platforms: Fashion, Art, Music, Food, Education and Social Corporate Responsibility.

We couldn’t let this event pass by without mentioning the awesome method of advertising that they did. The city of Acacias (Maputo), Mozambique hosted the 2011 Mozambique Fashion Week and kicked it off with a very interesting advertising and PR campaign created for Mozambique Fashion Week using Batik technique by Mozima (Mozambican craftsman).

As it was last year, this year, the batik was again the kind of art explored to display, along with fashion, the Mozambican culture. For  that, they invited again artist Mozima to lend his skills of illustration and create a concept that leads MFW to become associated with a visual aesthetic. This idea is based on the inspiration of the African continent and gives designers inspiration  to develop their work.

 

The campaign..we at Africa Fashion Guide – adore this!

mozambique_fashion_week_ads

mozambique_fashion_week_ads

mozambique_fashion_week_ads

mozambique_fashion_week_ads

mozambique_fashion_week_ads

mozambique_fashion_week_ads

 

To read up more about the event and who the designers were do check out the link for more information  here.







Advertisement
 
 

 

E-commerce for Africa? A profitable Fashion Made in Africa (FMIA) business model.

A general African fashion topic that I just did a Fashion in Five Facebook Live session on my facebook page is about African Fashion retail. PLUS this is one of the panel discussions at our Fashion Africa Conference 2019 editi...
by africafashionguide
0

 
 

Fashion Industry Expert Inspired by African Heritage Encourages Retailers to “Shift Your Supply!”

With the likes of global retailers H&M, Gap, PVH Group, Tesco, Calzedonia, ASOS and presenting made in Africa products as well as the likes of Urban Outfitters, Selfridges and Bloomingdales rolling out their collaborative c...
by africafashionguide
0

 
 

Beyonce NO! Yes Please Bloomingdales! Why I am so divided.

BEYONCE V BLOOMINGDALES… I had to take this discussion on to my youtube channel to give a Fashion in Five series on the topic due to new news that added to my thoughts already about Beyonce and an Intellectual Property i...
by africafashionguide
1

 




0 Comments


Be the first to comment!


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.