Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


June 19th, 2012

Mercedes Benz Fashion Week Cape Town date and theme announced

With 18 shows over four days, from fashion to cars, and venues to add an extra dimension of global relevance, innovation and lifestyles; themed “icons”, the mother city is set to strike a pose when the Mercedes Benz Fashion Week Cape Town (MBFWCT) takes place at the Cape Town International Conference Centre from July 25-28 with legends of the past fashion weeks making a massive return to the ramp with their Spring/Summer 2012 collection.

“With the anticipated reunion of established and celebrated designers along with the entry of upcoming designers, this year promises to unveil an abundance of extraordinary and revolutionary fashion” says AFI Global Brand Manager Allana Finley

Celebrating a decade and first for its sponsor Mercedes Benz and a new name as it was formerly known as just Cape Town fashion Week,  the event promises to be a much bigger event than ever before after it has secured the return of the legends of fashion or rather the veterans of South African Fashion.

“Mercedes Benz Fashion Week Cape Town brought to you by Africa Fashion International (AFI), will bring a new interpretation of iconic fashion to this pre-eminent preview of South Africa’s Spring/Summer seasonal trend” says Finley

With the emphasis on iconic fashion, criteria for designers chosen to take part in Mercedes Benz Fashion Week Cape Town include standards of global relevance, commercial viability, innovation and distinctive design.

Mercedes Benz Fashion Week CapeTown 2012

Big names such as Hip Hop which has always been the “go to” label for formal, semi-formal, casual and trend pieces, Habbits by Jenny le Roux and acclaimed Cape Town designer Rosenwerth who has defined the essence of glamour, style and elegance with a range of spectacular wedding and ball gowns, and ready to wear garments for which the label has been numerous accolades including the J&B Rare designer award among others. Appearance by exciting new designers include Rachel de Mart who epitomizes high-end fashion with signature black dresses much-desired by an elite clientele of fashion conscious women, Adrian Kuiters whose label offers timeless, tailored pieces with classic edges in a muted palette as well as Ruald Rheeder, the popular men’s label in YDE who also produces custom couture designs for an array of elite clients and celebrities. In addition, revered fashion designer and convener of the inaugural Cape Town Fashion Week in 2003, Gavin Rajah, will also be showcasing his grand collection. Other designers showcasing their collections will be announced in the coming weeks.


AFI will also host AFI Fastrack Seminars during the fashion week on the 27 July at the CTICC in providing education and inspiration for the development and success of the fashion industry. The seminar will also include presentations by The Foschini Group head of design Johan Crouse, a report on global fashion industry trends and an exclusive “icons of fashion” panel discussion.

Stay connected to find out more.

Author: South Africa Contributor – Tshepy Matloga



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  1. Sylla aminata Dembo

    salut! désolé je ne comprend pas bien l’anlais mais jespère ke vous comprenderiez mon message, je suis l’attachée de presse d’une agence de mannequinnat et nous aimerions savoir si nous pouvions travaillez avec vous la votre fashion week en vous procurant des top mannequins.
    jespère avoir de vos nouvelles très bientot, merci!

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