Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


July 23rd, 2014


Mayamiko Designed has launched its  full ‘New Season’ clothing range for on-trend, fashion conscious women.  The collection, which includes striking dresses and coordinating separates, is made from traditional ‘chitenje’ printed fabrics, all sourced from the bustling markets of Malawi (Eastern Africa) and also features hand-dyed batiks.

Photographed by Charlotte Rutherford, the retro-styled look-book features British-Algerian singer, YADi.  The collection, simply called the “New Season”, has minimalist silhouettes that allow the eye-catching prints to take centre stage. The vibrant colour palette includes warm, earth tones as well as cooler hues of green, blue, rose and lavender.

The feminine print of the Baroque Rose Cropped Jacket and coordinating shift dress would serve as a bold, colour infused addition to the summer wardrobe, and the intricate Rust A-line Skirt and matching crop top would be the perfect statement piece for any quirky fashionista.  Another must-have is the Berry Slip Dress, which comes in small-scale print, a gathered empire waist and v-necklines at the front and back, with a co-ord clutch. For the playful ones, the Dandy Garden Bralet and shorts set, offers a light and refreshing look, perfect for the warm, summer days.

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Established in 2013, the Mayamiko Designed brand is a collection of women’s clothing, accessories and home-wear, ethically made in Malawi and fusing together contemporary design with traditional African techniques.  Fashionistas will be sure to stand out in Mayamiko Designed’sbold printed cotton, unique fabrics from African countries, as well as beautiful, pastel infused batik and dip dye cotton, which has been hand dyed by a local craftsman.

Mayamiko Designed supports the Mayamiko Trust, a non-profit organisation founded by Paola Masperi in 2008.  Via the Trust, Mayamiko formed The Cotton Project in order to add value to local fabrics, Moreover, The Cotton Project employs artisans to cut and hand sew the traditional cotton fabrics into Mayamiko garments and accessories.  Thanks to generous donations, the Mayamiko Trust established The Fashion Lab; a workshop in Lilongwe where artisans can learn pattern reading, cutting, sewing, tailoring, finishing and invaluable business skills. The training centre is open to disadvantaged Malawian women, and graduates are entitled to free financial and business planning advice, as well as a grant funding 50% of the purchase price of a sewing machine.

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To purchase items from the Mayamiko Designed ‘New Season’ collection, as well as chic accessories and home decor items, visit  Available soon on Asos Boutique. For further information about the charity, please visit MayamikoTrust.  To contact one of the team or to receive a style sample for review, please email

To hear music by YADi, visit her page on Deezer or Spotify.



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One Comment

  1. Marcia Elizabeth Israel Roberts

    I would feel much more comfortable if this fashion initiative were directed firstly towards the African Diaspora rather than European. African business leaders must be robust when deciding where to lay its trust with regards to business partners whether they be Charitably based or not.

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