Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


February 28th, 2013

Mayamiko and FAIR+true launch Malawi made Spring / Summer collection during Fairtrade Fortnight

On Feb 28th, in conjunction with Fairtrade Fortnight (25th Feb – 10th March) , FAIR+true will launch its new Spring/ Summer collection, ethically made in Malawi by Mayamiko Trust. 

Mayamiko Trust is a UK registered charity working to help people lift themselves out of poverty through trade and sustainable activities.  They are currently working with disadvantaged women on the Mayamiko Cotton Project in Malawi.  The project provides training in weaving, knitting, cutting, sewing, tailoring, all the way through the finished garments, some of which have been featured on Vogue, Grazia, Cosmopolitan and The Guardian.

Mayamiko class Malawi


The Mayamiko ladies project has been producing the garments for FAIR+true’s Spring/Summer collection which launches this Thursday.

Challenging what it means to be green the new collection reflects the versatility of ethical products as well as the strongest trends of the season.

Fresh palettes and clean lines make up this sophisticated collection of interchangeable separates that work across ages and occasions.

Cool ice-cream shades form the perfect base in soft sheers and silky sport inspired fabrics and shapes. In contrast popping candy colours add punch with spotted prints on 60’s style shapes.

The suit is adapted for a strong silhouette as a trim tux jacket worn with straight printed trouser, or as a more feminine statement with a crop printed jacket and floaty sheer maxi skirt.

Tribal and Aztec inspired prints are re-worked into geometric designs for a more modern take on a Summer staple. A ruffle neckline playsuit or short shorts gives an extra twist.

Both the African print and batik garments were ethically made by Mayamiko’s team of trainees and graduates in Malawi with locally sourced materials.  The batik is made individually by hand by Mayamiko’s very own dyer.

Mayamiko X FAIR+true_SS13

Mayamiko X FAIR+true_SS13

Mayamiko X FAIR+true_SS13

Mayamiko X FAIR+true_SS13

Mayamiko X FAIR+true_SS13

Mayamiko X FAIR+true_SS13

Mayamiko X FAIR+true_SS13

The collection made by Mayamiko is designed by and exclusive to Fashion-conscience.  It launches on Feb 28th from 10am-7pm at 28 Grove Vale, London, SE22 8EF.

For more information about Mayamiko, you can visit the website at

 or email Mayamiko’s Chairlady Paola Masperi at

The FAIR+true Spring Summer collection is EXCLUSIVE to

 To view the FAIR+true Spring/Summer collection, visit

Credits: Photographer – Phillip Waterman

Hair & Make Up – Neusa Neves at Terrie Manduca using Laura Mercier and Aveda

Model – Diana T at Elite London



EFI Accelerator For African Designers 21-22 – CALL FOR APPLICATIONS

The EFI Accelerator Programme is back, and they are now taking applications until 31st of March. With the support of European Union, the Ethical Fashion Initiative aspires to propel creative entrepreneurs forward, providing the...
by africafashionguide



Always wondered what it is like actually INSIDE a waxprint african print printhouse IN Africa! Then watch this video here ≥≥–0c The full video over on my YouTube channel highlights compani...
by africafashionguide



Geneva, 2nd February 2021: The Ethical Fashion Initiative – a joint venture of the UN and WTO’s International Trade Centre, has selected three Kenyan designers to participate in the second Ethical Fashion Initiative Acc...
by africafashionguide



Be the first to comment!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.