Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.



Manufacturing

May 14th, 2018

Made in Africa Luxury Loungewear that Aims to Change the World in Your Sleep

On April 26th fashion brand Walls of Benin went live with a campaign to launch African production for the companies line of Ethical Luxury loungewear made in Kenya.

Walls of Benin will be the first brand exporting luxury loungewear from Kenya, using Silk and Tencel (a proprietary fabric and a natural fibre with extra softness and moisture wicking properties).

The world has fallen in love with African fashion and design – Walls of Benin is a brand with a clear vision to build a great company in this space. Starting off by doing one thing really well “The worlds best and boldest loungewear” – designed to be worn indoors or outdoors; night and day. The companies aim is to help consumers look their best whilst doing their best.

For far too long there has been a choice between the two – Walls of Benin changes this and makes it easy to be ethical whilst being stylish and comfortable, by making our clothes with Ethical partners in Africa, Walls of Benin helps our community literally change the world in their sleep. The company eventually aims to expand beyond loungewear and to build out their platform (to create and) retail other brands in the ethical luxury and African design space – building an African ASOS x Farfetch with a twist.

 

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The brands big ambitions are reflective of the name – The Walls of Benin, of the Kingdom of Benin, now in modern Nigeria – was the biggest man made structure ever – built by the King of the Benin Empire in the 16th century.

Change the world in your sleep with Walls of Benin has big plans to disrupt the African and Ethical fashion space.

1. African print upgraded – The company takes the spirit of African print textiles and swaps wax and heavy cloth for more luxury and ecological fabrics – digitally printing in Portugal before shipping to Kenya for production.

2. Inclusive sizing – one of the goals of the company is to make luxury fashion accessible to all. Through the Kickstarter we aim to let the plus size community know that we are making something that includes them.

Launching on Kickstarter the company aims to build a global success story in the African design space, building a community and audience that are supportive of our message and values.

https://www.kickstarter.com/projects/africanpjs/change-the-world-in-your-sleep-worlds-best-pjs-fro

 

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2 Comments


  1. Mpho Kuaho

    Keep up the good work Africa Fashion Guide.



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