Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.



Fashion

November 10th, 2014

Love Dance? Go from Ballet to the Circus with Loza Maléombho for SS15 – DESIGNER

Loza Maléombho’s Spring/Summer 2015 collection was launched at AFI Mercedes Benz Fashion Week Africa this past few weeks ago. This collection recalls African traditions with a modern and futuristic twists particular to the brand. This time around it pulls from the jubilant and eclectic vibes of the Zaouli dancers of the north of Côte d’Ivoire in parallel with western’s circus and ballet cultures. The ruffles of the tops pants and dress are reminiscent of this aesthetic.

The stripes and monochromatic squares mirror those of a jester’s costume and the Kente and wax fabrics are indubitable staples of traditional African fashion. The blending of fabric also contributes to the narrative with a bold and modern look; from the uses of cotton Kente, wax and solid pieces to the burlap. The burlap pieces are embedded with neon colored serigraphs that are inspired by the tropical weather of equatorial West Africa. Every piece of the collection taken apart tells the story of the old and new, traditional and modern.

Some pieces may be tricky for the casual dresser but there are lots of fun pieces to wow you. We are loving the photoshoot, the backdrop and the pop of neon yellow which styles the pieces. And the textile interest is key here from transparency in wide stripes to transparency in checks. This collection presents fun, traditional textiles, architectural shapes and newness. LM collection never fails.

Check it out here:

1487255_742482872454369_710024719524621671_n Screen shot 2014-11-04 at 20.05.12 Screen shot 2014-11-04 at 20.05.03 Screen shot 2014-11-04 at 20.04.49 10701939_744137728955550_1722376319351729313_n 10687001_744026305633359_1299790372699470354_n 10676209_743101709059152_5182998047834207662_n 10675543_743397219029601_3158321733031399098_n 10517430_737288779640445_1190777026951144496_o 10394514_743826282320028_5849745930878383070_n 1800492_742979945737995_4699117310551560954_n 1794641_728889187147071_7192028722440889803_n

See more here: http://www.lozamaleombho.com







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