Loza Maléombho’s Spring/Summer 2015 collection was launched at AFI Mercedes Benz Fashion Week Africa this past few weeks ago. This collection recalls African traditions with a modern and futuristic twists particular to the brand. This time around it pulls from the jubilant and eclectic vibes of the Zaouli dancers of the north of Côte d’Ivoire in parallel with western’s circus and ballet cultures. The ruffles of the tops pants and dress are reminiscent of this aesthetic.
The stripes and monochromatic squares mirror those of a jester’s costume and the Kente and wax fabrics are indubitable staples of traditional African fashion. The blending of fabric also contributes to the narrative with a bold and modern look; from the uses of cotton Kente, wax and solid pieces to the burlap. The burlap pieces are embedded with neon colored serigraphs that are inspired by the tropical weather of equatorial West Africa. Every piece of the collection taken apart tells the story of the old and new, traditional and modern.
Some pieces may be tricky for the casual dresser but there are lots of fun pieces to wow you. We are loving the photoshoot, the backdrop and the pop of neon yellow which styles the pieces. And the textile interest is key here from transparency in wide stripes to transparency in checks. This collection presents fun, traditional textiles, architectural shapes and newness. LM collection never fails.
Check it out here:
See more here: http://www.lozamaleombho.com
