Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


October 21st, 2013

Loin Cloth and Ashes Limited Edition Collection for Mr Price! – RETAIL

We were excited to hear the news last week that leading South African designer (and we must mention – featured designer in AFG director Jacqueline Shaw’s first book Fashion Africa), Anisa Mpungwe of Loin Cloth and Ashes, has recently launched her limited edition fashion collection for Mr Price and it looks great!

The collection is full of amazing graphic prints, structured cutlines similar to Loin Cloth and Ashes designs yet very sporty and simpler silhouettes, and we adore the powerful colour combination of black, white and yellow, a great mix.

Anisa looked at street-style of the late 80s along with 20s styles as her inspiration and it has a very interesting nod to the fun of the pop art with the large bold lettered graphics – quite Christopher Shannon-esque, contrasted with 20s drop-waisted skirts. SHe sees it as “fun and fresh, with a bit of a masculine feel…a modern African element to it.


With a big heart for the Mr Price RedCap Foundation Anisa continues her journey with the retail company which began in 2008 when she won the Elle New Talent Design Award which was in association with Mr Price. Joanne Frédéric, Trend Director of Mr Price says, “We’ve always admired Anisa’s creativity, style, tenacity, and her passion for nurturing young talent and giving back to the community.”

The RedCap Foundation is a cause close to Anisa’s heart. Established in 2006 as a registered non-profit and public benefit organisation, the Foundation aims to make a positive difference in the lives of young South Africans. Schools in South Africa, particularly those in less privileged communities, face a range of challenging obstacles.

The Foundation’s Red Cap Schools project is a direct response to these challenges. Anisa recently visited one of the schools that the Foundation is working with to empower young children. Upon visiting the school, the talented designer was visibly moved, “To come to a place like this reminds me of my roots. You just need someone to believe in you. We need to work really hard together to make dreams come true. I’m fortunate to be living my dream.”


Spending time with the children took Anisa back to her childhood, and reminded her of how far she has come. As they huddled around her, Anisa encouraged the children to “Dream big, be strong and surround yourself with the right people.”

Two years after scooping the 2008 Elle New Talent Design Award, Anisa was invited to showcase at Mercedez Benz Fashion Week in New York as part of the Arise Magazine Collective. 2012 saw Anisa opening her first flagship store in the Maboneng Precinct in Johannesburg.

It’s an exciting time for fashion in South Africa. Frédéric attributes this to “our unique mix of cultures and the eclectic influence they have on our design aesthetic. Mr Price are extremely passionate about South African design, and strive to support local design talent in as many ways as we can.”


Look out for Anisa Mpungwe’s exclusive range for Mr Price in selected stores and online at from 17 October 2013 where now everyone will be able to own an Anisa Mpungwe design!

Source: MrPrice



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