Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


September 20th, 2020

Laduma does it again! – Maxhosa Africa showcased another amazing collection for NYFW​​

One of my favourite PEOPLE, if not just designers, is South African Laduma Ngxokolo. Having watched his journey in business, design and excellence I continue to stand in awe of his work.

So seeing him present yet another amazing collection on Wednesday 16 September, with Maxhosa Africa wowing viewers as he showcased during a virtual NYFW​​ I can only again salute him.

This beautiful colourful collection continued to tap into his play with usage of different fabrics, a play on the use of prints and his notorious use of traditional knitwear and mohair fabrics in continuous celebration of his Xhosa heritage. Proudly working with his siblings within this business, Laduma and his brand Maxhosa is founded, rooted on his African heritage.

The traditional Xhosa beadwork inspired Laduma to explore this heritage further and to use these same designs and patterns within knitwear, designer. He has now created a premium fashion brand that is globally recognised and sought out by top music starts like Beyonce, Alicia Keys, featured in Museum of Modern Arts and also part of the Bloomingdales presentations, used for the COming to America remake and inspiring Ruth E Carter in her research for the Black Panther movie’s Oscar-winning outfits.

Having featured his brand Maxhosa in my book Fashion Africa you can understand my personal feeling of pride and excitement FOR him. Knowing that this collection launching this year, this pandemic year and one full of challenges has seen him not only press through to present a fashion collection but to also excel in the pursuit of one of the dreams this designer has held for many years. The dream being the opening of his second store at the V&A Waterfront in Cape Town. One that sits along side brands like Versace, LV and Gucci.

It is no wonder press are saying that MAXHOSA galaxy for the Spring/Summer ’21 show was a success.

Take a look for yourself in these pics below by Maxhosa Africa.



Decolonisation, Stereotypes and The “Mis-Education” of African Fashion

We recently interviewed Dr Erica de Greef for our youtube channel. She shared with us about a new online course offered by her company – AFRI / the African Fashion Research Institute which explores why African fashion ste...
by africafashionguide


EFI Accelerator For African Designers 21-22 – CALL FOR APPLICATIONS

The EFI Accelerator Programme is back, and they are now taking applications until 31st of March. With the support of European Union, the Ethical Fashion Initiative aspires to propel creative entrepreneurs forward, providing the...
by africafashionguide



Always wondered what it is like actually INSIDE a waxprint african print printhouse IN Africa! Then watch this video here ≥≥–0c The full video over on my YouTube channel highlights compani...
by africafashionguide



Be the first to comment!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.