Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.



Manufacturing

November 29th, 2013

Kenya’s Running Brand Launches Kickstarter Campaign

Kenya has produced some of the greatest distance runners in the world. Since 2011, Kourage Athletics has harnessed this storied tradition by creating running apparel for athletes worldwide. Kourage is now turning to the crowdfunding site KickStarter to sell its next shirt.

The campaign, which can be found at kickstarter.com features a red athletic vest (tank-top) with the words RUN KENYA printed across the chest. The RUN KENYA shirt made its public debut at Kenya’s only UltraMarathon a 75km (46-mile) race, where temperatures reached 40-degrees Celsius (104-fahrenheit).

The Kourage shirts were worn by over 200 Kenyan runners including

• 5:05 Winner 75km UltraMarathon,

• 2:27 Winner 42km Marathon,

• 5:11 Runner up 75km UltraMarathon,

• 2:29 Runner up 42km Marathon, and

• 1:12 3rd place 21km 1/2-Marathon.

2jpZuWqdPR-YboTLLXJNGOLwxVroFsDTQvROB9gsIFw

-lMb-B_xvhe3khv8uHDLXwLenzoaJk2TlIikottNlig,qTgBsnkpKyjglO8tKVeLYOv6uCBt7sQNFu10ZiYvs74

Testing garments under such extreme conditions is no accident. Hussein Kurji, Kourage Cofounder, remarks, “Before releasing a shirt to the public, Kourage prototypes must be approved by the fastest runners in the world.” Kurji, 35, a Kenyan citizen and Nairobi designer continues, “We have a motto at Kourage, ‘Fast enough for a Kenyan, fast enough for you.” World champion and Olympic silver medalist Douglas Wakiihuri, who is Kourage’s first brand ambassador, remarks, “With a 100% African product from design through distribution, Kourage is truly Kenya’s running brand.”

In its brief history, Kourage has sold two-collections of apparel to over 40-states and 20-countries. But Kourage is a fledgling startup. Wakiihuri, who also won the New York and London marathon continues “I’m personally calling on runners everywhere, to unite in common purpose, and make Kenya the running apparel capital of the World”

Chris Markl, 33, and the only American involved in Kourage adds, “Kourage is not Nike. Its us, a tiny startup, against a massive multi-billion dollar corporation.” Markl, an international economist continues “Each Kourage shirt is powerful, transforming a runner into a modern day hero. 10-years from now, no one will remember another boring Nike garment. By purchasing a Kourage shirt, one is able to state ‘I changed the world, I created Kenya’s running brand’.”

Kourage’s kickstarter campaign is live now at http://www.kickstarter.com/projects/kourageathletics/kenyas-running-brand

She the video here

VtXbsKfs4hrXgvIY6MRK-p1TunBnxWvTgH7nCCxY6Ng

For more info

Website:

http://kourageathletics.com/

https://www.facebook.com/KourageAthletics

https://twitter.com/KourageRunning

Contact:

Chris@KourageAthletics.com





Advertisement
 
 

 

Kenya, Mali and their USA agreements – AFRICAN TRADE BUSINESS INSIGHTS

I started this blog looking at African manufacturing and there is one major aspect to this topic that is often overlooked and that is polices. I shared this on a facebook live I did – see link HERE and will share here too...
by africafashionguide
0

 
 

How one Tweet connected me to a Hollywood Actress

Did I ever tell you the story of how Actress Rosario Dawson and her business partner spoke at one of my Fashion Africa Conferences I host annually in London? We initially connected on twitter – a platform where i have ove...
by africafashionguide
0

 
 

AFRICAN FABRICS – THE OPPORTUNITY OF AFRICAN MADE TEXTILES

“Doing ordinary things in extraordinary ways.”This was something that my guest from this weeks youtube interview said and I think it’s extremely fitting for the work she is doing in Africa for its fashion and ...
by africafashionguide
0

 




0 Comments


Be the first to comment!


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.