Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


November 29th, 2013

Kenya’s Running Brand Launches Kickstarter Campaign

Kenya has produced some of the greatest distance runners in the world. Since 2011, Kourage Athletics has harnessed this storied tradition by creating running apparel for athletes worldwide. Kourage is now turning to the crowdfunding site KickStarter to sell its next shirt.

The campaign, which can be found at features a red athletic vest (tank-top) with the words RUN KENYA printed across the chest. The RUN KENYA shirt made its public debut at Kenya’s only UltraMarathon a 75km (46-mile) race, where temperatures reached 40-degrees Celsius (104-fahrenheit).

The Kourage shirts were worn by over 200 Kenyan runners including

• 5:05 Winner 75km UltraMarathon,

• 2:27 Winner 42km Marathon,

• 5:11 Runner up 75km UltraMarathon,

• 2:29 Runner up 42km Marathon, and

• 1:12 3rd place 21km 1/2-Marathon.



Testing garments under such extreme conditions is no accident. Hussein Kurji, Kourage Cofounder, remarks, “Before releasing a shirt to the public, Kourage prototypes must be approved by the fastest runners in the world.” Kurji, 35, a Kenyan citizen and Nairobi designer continues, “We have a motto at Kourage, ‘Fast enough for a Kenyan, fast enough for you.” World champion and Olympic silver medalist Douglas Wakiihuri, who is Kourage’s first brand ambassador, remarks, “With a 100% African product from design through distribution, Kourage is truly Kenya’s running brand.”

In its brief history, Kourage has sold two-collections of apparel to over 40-states and 20-countries. But Kourage is a fledgling startup. Wakiihuri, who also won the New York and London marathon continues “I’m personally calling on runners everywhere, to unite in common purpose, and make Kenya the running apparel capital of the World”

Chris Markl, 33, and the only American involved in Kourage adds, “Kourage is not Nike. Its us, a tiny startup, against a massive multi-billion dollar corporation.” Markl, an international economist continues “Each Kourage shirt is powerful, transforming a runner into a modern day hero. 10-years from now, no one will remember another boring Nike garment. By purchasing a Kourage shirt, one is able to state ‘I changed the world, I created Kenya’s running brand’.”

Kourage’s kickstarter campaign is live now at

She the video here


For more info





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