Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.



Fashion

May 9th, 2012

“I Love Soweto” Ozwald Boateng’s SS12 Fashion Shoot

There has been quite a bit of hype and interest in this new collection by Ozwald Boateng. We couldn’t let it pass by without letting you, our readers in on this too. With a sense of androgyny and an amazing background set in Soweto this is a fantastic shoot with immaculately made product. A mix between high end luxe and the colourful townships of Soweto. Concept, colour and creation. What can we say except that we love it!

In describing this collection the man himself says:

‘From the beginning I have always wanted to shoot this collection in Africa, and The ‘I Love Soweto’ shoot captured what I was trying to do so beautifully. Spring/Summer 2012 essentially represents a European take on an African aesthetic, and my African heritage coupled with the setting of Soweto really gave the concept it’s authenticity’.

– Ozwald Boateng

 

Ozwald Boateng SS12 collection – SOWETO

Ozwald Boateng SS12 collection – SOWETO

Ozwald Boateng SS12 collection – SOWETO

Ozwald Boateng SS12 collection – SOWETO

Ozwald Boateng SS12 collection – SOWETO

Ozwald Boateng SS12 collection – SOWETO

To see more on his work check out his website: http://www.ozwaldboateng.co.uk/





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