Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


July 6th, 2020

How to Differentiate your African Fashion Brand from the Sea of Waxprint


But can you tell which brand is which?

Personally they are all gorgeous and the brands featured are from top African print and waxprint brands, but this is a classic example of the importance of brand differentiation being key.

So if you have an African inspired or waxprint brand, how do you stand out from the rest out there? What sets you aside from all of them that are?

My short youtube training breaks this down for you with a few business tips to help you – see link below. When you watch the video do also subscribe to my channel for further updates

Watch here:

In this video I cover:

–What the band aid affect is and why you need to avoid it at all costs

–Why your current sourcing and manufacturing strategy may be cheapening your product

–3 questions to ask yourself before posting on Instagram

Watch and gain valuable insights and practical advice so you can be better set to start up today in Africa. PRESS PLAY – DO LIKE, COMMENT AND SUBSCRIBE!

If you liked this training then you will love my fresh new FREE masterclass training that will take you a step further so you will know HOW to start a profitable fashion business in Africa.

Gain access here:

Jacqueline Shaw and I am proudly YOUR African Fashion Business Coach.



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