To mark the Reine Rosalie pop up store in the Parisian department store, Franck & Fils (Le Bon Marché Group, LVMH), Charlotte Ziegler invites Zainab Ashadu to introduce her brand Zashadu from the 1st to 31st of December.
Created in 2011 by Zainab Ashadu the Zashadu brand highlights made in Nigeria leather accessories. For this, she envisions unique creations handmade by local artisans, illustrating a new sustainable luxury. After years of studying literature and working in Performance Art, Architecture and Fashion in London, Zainab Ashadu left Europe to join the African Artists’ Foundation in Lagos, which serves in the promotion of contemporary African art, as a Curator. She re-discovers a city rich in creative expression, is impressed by complex forgotten traditions and is seduced by luxurious exotic skins and Kid and Goat skins of exceptional quality.
Sourced in northern Nigeria in Kano and Sokoto, leathers used by the brand are dyed with formaldehyde free dyes or vegetable dyes before being worked by hand by local artisans, according to their ancestral know-how in its Lagos workshop.
To honour the invitation of Reine Rosalie designer jewelry in its pop-up store at Franck & Fils, Zainab Ashadu was inspired by the energy of the streets of Lagos to create the collection “Give back for Christmas” creating the Easy Fold Pouch in five bright and exclusive colours to celebrate the end of year celebrations with style and ethics.
The model below is the ‘Easy Fold Pouch and can be discovered in five colours at 160 €
Zashadu exclusively at Franck & Fils from the 1st to 31st of December at 80 rue de Passy, 75016 Paris – Reine Rosalie pop-up store at the 1st floor
http://www.zashadu.com/
