Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


January 6th, 2014

Happy New Year from AFG and our 2014 African Fashion Prediction

A new year has come and African fashion does not seem to be stopping. We have seen a lot of new makers and shakers erupting on the scene as well as the seasoned African fashionistas developing their business strategies. There have also been events celebrating African fashion, textiles and/or design such as Design Indaba, Source Africa, International Fashion Showcase, launched by the British Fashion Council(BFC) and the British Council, Hollandaise and Project ‘1975’ travelling exhibition from Amsterdam to Dakar and more amazing exhibitions too around the globe. Most importantly we have seen accolades to people such as Tiffany Amber founder Folake Folarin-Coker being recognised as Forbes 20 Young Power Women in Africa 2013, and seen ladies such as AFWNY founder Adiat Disu, Lagos Fashion and Design Week founder Omoyemi Akerele, FAFA founder Ann McCreath and Designing Africa TV founder, Diana Opoti, all do amazing things and keeping the African fashion scene on the international press radar.

We have seen new stores pop up like Kisua, Adirée and Pikolinos luxury African Fashion Pop-up shop, Urban Outfitters pop-up “BAZAAAAAR Street Market” featuring African brands; and events such as Afropolis, the Samsung #AmazeAfrica show as part of Mercedes Benz Fashion Week Africa as well as the colab of the year – Diesel and Edun collection! Though the year started off with the infamous Arise Magazine fashion show being cancelled there were PLENTY of African fashion shows from Kenya, to Liberia, to Nigeria to Rwanda happening that we were actually spoilt for choice!


And of course for Africa Fashion Guide 2013 was an interesting year too. Our highlights included a visit to Tanzania to meet with suppliers and discuss new business opportunities; a visit once more to Source Africa held in beautiful Cape Town. We held our yearly Fashion Africa conference in collaboration with Africa Fashion Week Toronto and presented talks at the infamous FIT college in New York on the topic of African and ethical fashion. AFG continues to be ethical fashion support for Ghana Fashion and Design Week.

AFG founder Jacqueline Shaw was interviewed by Eco Model and activist Summer Rayne Oakes as well as for German radio station held at the Soboye store in London.

We have been most excited about the launch of our Fashion Africa Business (FAB) Workshop in May and then the summer edition in August. On top of that we launched the FAB workshop University Edition at a school in Italy working with Italian and African students. It was here where we were proud to meet with Marina Spadafora who is known for her amazing designer background but more significantly for the steps she has made in Africa and African fashion and textiles.


Alongside this one of the most infamous people in Africa’s history was lost to the world on December 5th 2013 – Mr Nelson Rolihlahla Mandela. We celebrate his work, his vision, his leadership and of course the clothing label in his name! He was Africa’s voice and his death has meant a big loss for the continent.

And reasons like this is why we do what we want to be a voice for an under recognised community of African manufacturers, artisans and skilled people.

So for 2014 we continue to our work as a Social Enterprise project which has been recognised by Guardian as one of the Top Ten African Fashion blogs. We are working out a new company strategy which shall be revealed later in the year. We are determined to do things right so once things are in place we will share all with you, our valued readers and supporters. Of course we will be back in Africa this year with plans to visit Togo, Uganda, Malawi, SA, Tanzania and Zimbabwe to name a few.

And the hot news of the press is our book relaunch! That’s right. Fashion Africa by AFG Director Jacqueline Shaw shall be relaunched in a new format under the publication of Jacaranda Books. We are excited by this launch in February 2014 and want you to be part of the celebrations which include the sale of our African Cotton Campaign tees. Look out for more information to follow in the coming weeks.

Screen shot 2014-01-05 at 20.27.30

Now down to our 2014 African Fashion Prediction.

We believe that Africa’s fashion and textile industry is evolving and the industry is taking Africa a little more seriously these days, with the likes of H&M and Ikea now sourcing in Africa to designers Vivienne Westwood, Stella McCartney, Sass & Bide and Stella Jean producing in Kenya and Burkina Faso with the International Trade Shows Ethical Fashion Africa Project, there is a new interest in Africa for sourcing. So we believe firstly that companies will continue to source and manufacture in Africa. They will support more African artisans and look into more African sourced and produced locally made fabrics.

So overall 2014 is Fashion’s Year of Traditional African Textiles.

We are excited about the year ahead and encourage you to be too. Continue to look at Africa for your future plans in your business and do continue to contact us about your sourcing and manufacturing needs.

For more information on our African Fashion Consultancy feel free to contact us at

Happy New Year!

Team AFG



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  1. Please visit us when you visit Zimbabwe – the Ndau Collection team in Victoria Falls would love to meet the faces behind one of our favourite reads! We’d love to show you what we’re creating in our part of Africa. We look forward to hopefully meeting you all!

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