Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.



Fashion

October 8th, 2013

GTB Lagos Fashion and Design Week 2013 to commence October 23rd to 26th – EVENT

The Guaranty Trust Bank Lagos Fashion and Design Week 2013 scheduled to take place on the 23rd of October to the 26th October 2013 at Eko Hotel’s Ocean View in Lagos, Nigeria is a multi day premiere fashion event platform that aims to drive the Nigerian fashion industry and lift its profile by bringing together buyers, consumers and the media to view the current collections of designers in the fashion capital of Lagos, Nigeria. It will feature both local and international designers and showcase the best of African talents.

Lagos Fashion and Design Week is a multi day fashion event platform that aims to drive the Nigerian fashion industry and lift its profile by bringing together buyers, consumers and the media to view the current collections of designers in the fashion capital of Lagos, Nigeria. Beyond the event, Lagos Fashion and Design Week is a platform that has succeeded in repositioning fashion as a useful tool for commerce and creativity in Nigeria, beyond the traditional glitz and glamour associated with it.

Commenting on the sponsorship, General Manager, Communication & External Affairs, GTBank; Lola Odedina said ‘As the headline sponsor of the Lagos Fashion and Design Week 2013, we recognize the importance of the fashion industry to the growth of Nigeria’s economy and The Guaranty Trust Bank Lagos Fashion and Design Week 2013 will act as a catalyst to ensure that fashion can become a sustainable business model which can drive commerce in Nigeria’.

Different activities have already begun in Lagos to commence the Guaranty Trust Bank Lagos Fashion & Design Week. Guaranty Trust Bank Lagos Fashion and Design Week in partnership with British Council, recently concluded a fashion film work shop for film makers as well as master classes on the business of fashion for the 20 shortlisted young designers from the ages of 21 to 30; who were selected from a vigorous screening process across Nigeria. These 20 shortlisted young designers will all compete to create a collection for the MTN Young Designer Awards 2013 where the winner will receive a cash prize of N4, 000,000 courtesy MTN.

Omoyemi Akerele who was recently announced as a Business of Fashion BOF500 member – for which we commend her, and who is also the founder of Lagos Fashion and Design Week stated ‘For 2013, as part of our vision to build from within, we are exploring retail partnerships for our designers across Nigeria. With garment manufacturing becoming more accessible within the country, this is feasible.’ She further added The LFDW Platform is also unique for its ability to provide opportunities for both young and established designers. As established designers in the industry seek expansion into new markets, we have created opportunities for retail within the continent and internationally.

Screen shot 2013-10-06 at 16.38.39

Akerele also added ‘our by-line for this year is “building from within” and the key word here is “building”. As we work towards positioning the platform as the hub for commerce and creativity on the continent, we are also aware of the need to contribute to creating structures in place for the industry to grow and thrive’

Also speaking on the sponsorship, Kola Oyeyemi, GM, Consumer Marketing, MTN said, ‘we are delighted to be part of the Lagos Fashion and Design Week, having participated in its growth from inception till today, we remain committed to supporting the Lagos Fashion and Design Week goal of growing the Nigerian fashion industry especially its young talent via the MTN Young Designer of The Year Prize.’

The Guaranty Trust Bank Lagos Fashion and Design Week 2013 is co-sponsored by MTN Nigeria, British Council, Maybelline New York and Wings Magazine the In-flight Magazine for Arik Air.

 For more information please visit

 www.lagosfashionanddesignweek.com

Press@lagosfashionanddesignweek.com

Guaranty Trust Bank plc

The Guaranty Trust Bank Lagos Fashion and Design Week 2013 is set to further promote the multi day premiere fashion event which is a major driver for the Nigerian fashion industry.

Guaranty Trust Bank plc is one of the few Nigerian financial institutions that maintain a defined Corporate Social Responsibility (CSR) strategy with measureable impact in all areas where it has a business footprint. The Bank actively supports programmes across Africa that positively affects Child Healthcare, Education, the Art, Sports, Community Development and Environmental Sustainability.

Its most recent projects in Art include the sponsorship of the acquisition of African Art works by the legendary Meshac Gaba titled; “Museum of Contemporary African Art” in a 12-room installation at the Tate Modern Gallery in London. The concept explored by the Artist seeks to blur the boundaries between art and everyday life with the use of paintings, sculptures and drawings. The resulting twelve rooms constitute a ‘museum within a museum’, combining the aesthetics of the art gallery with that of a West African market place. The Bank also recently supported the African Metropolis short film project which seeks to explore and promote African short films and filmmakers from different capitals of the continent across key platforms. Some of the films will be screened at the Toronto International film festival in September 2013.

Guaranty Trust Bank continues to build internal capacity in managing the economical, social and environmental aspects of its operations, guided by a comprehensive corporate sustainability policy.

The Bank introduced convenient ways of banking through our various e-channels which is aimed at minimizing the impact of the Bank’s operations on the environment. We have also reduced the amount of diesel our business operations consume by investing in solar powered inverter batteries for some of our branch operations. As our corporate strategic aspirations grow, we remain proudly African with an international outlook.

MTN

MTN Nigeria, the country’s leading telecommunications provider, is sponsoring Lagos Fashion and Design Week for the third consecutive year.

As the Nigerian fashion industry continues to grow,  MTN is committed to assisting in the development of  talent in the country. Like any multi-billion dollar industry, fashion is in need of a powerful tool of communication. MTN continues its legacy of blazing the trail in terms of its involvement in the development of Nigeria’s economy and its commitment to African arts. By enriching the lives of her customers, via exciting and engaging platforms like Lagos Fashion and Design Week, MTN is delivering on her brand promise.

British Council

The British Council, has always been dedicated to sharing the UK’s most attractive assets with other countries and providing a learning experience for people in the arts sector so it is proud to be a sponsor for the third year of Lagos Fashion and Design Week.

Aiding in the development of young talent in Nigeria with their Young Creative Entrepreneur  of the Year Award (Fashion) and Young Designer of the Year Award, the British Council is committed to promoting entrepreneurship and creativity in the Nigerian Fashion Industry.

 

Maybelline

From a small, family-owned business started in 1914 to the number one make up brand in the world, Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to make a statement, explore new looks, and flaunt their own creativity and individuality.

Inspired by confident, accomplished women, Maybelline New York gives you scientifically-advanced formulas, revolutionary textures and up-to-the minute, trendsetting shades effortlessly, affordably, beautifully.

Available in over 129 countries, Maybelline is Make up sponsor to 13 Fashion Weeks across the world including Mercedes Benz Fashion Week New York and adds a 14th this year with Gtbank Lagos Fashion and Design Week.

Maybe she’s born with it. Maybe it’s Maybelline.

 







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