Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.



Fashion

October 23rd, 2013

Gold Coast Trading Company presents their Imo Youth: Staples Collection

More articles by »
Written by: Jacqueline Shaw
Tags: , , , ,

Gold Coast Trading is a clothing company created by Nigerian born, New York based designer, Emeka Alams, which brings together traditional Africa cultures and the Western world. Emeka calls this label his ‘effort to get back to that time’ meaning that time when:

“We would gather in large numbers to mourn with those who mourn and to rejoice with those who rejoice. We have forgotten that we came from a continent where guiding, correcting and rebuking children is everybody’s’ task; a continent with green forests, clean rivers and undiscovered natural resources abound.”

This time was before 1444.

1444-We were traded from the gold coast by Europeans x our own African brothers. This trade has changed our world and reshaped our thoughts. Living by European standards throughout the African diaspora we have forgotten what makes our culture powerful, rich and unique. Here we strive for riches and neglect our families, we smile upon others while wishing for their demise, all things associated with the mind frame of those who began this trade.

This is the background to this very original brand Gold Coast Trading and one that we often feature on AFG.

Emeka and team now bring a new collection to us with their traditional monochrome graphics with a hieroglyphic feel to them. Campaigns they use are always noteworthy too. The  capsule collection takes a nostalgic look at “a home lost,  the search for a new identity the churn of migration within the afro-triangle.” The collection Introduces a  staple lightweight ultra comfortable sweater to be worn year round. Check out some images from their Imo Youth: Staples collection.

ade-preview-700x955

80160009-copy-700x955

1272013_4773901284072_1052396276_o-700x700

1222-700x525

411-700x525

22-700x525

7-700x525

http://before1444.com/







Advertisement
 
 

 

“The best decision ever!” – FASHION AFRICA VOICES

“I quit my corporate job for African fashion” and “The best decision ever!” In this weeks Fashion Africa Voices series we look at the story of Toronto based Designer Catherine Addai of the print infused...
by africafashionguide
0

 
 

African Fashion Manufacturing in Nigeria – From Lawyer to Factory Founder

Fashion Manufacturing in Africa was the driver of me starting my business in 2010. And why I have evolved my business to become your best resource for sourcing fashion production and textiles in Africa. In this weeks Fashion A...
by africafashionguide
0

 
 

Your Sourcing Guide to Fashion Made in Nigeria – African Cotton

This week I uploaded a new youtube video with Nigerian fashion brand This Is Us Such an amazing home grown story with a couple who focused on locally sourced textiles and textile traditions. This story I shared in their interv...
by africafashionguide
0

 




One Comment


  1. Please tell me what fibres your are using with 1444 brand.
    I endorse your sentiments entirely.



Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.