Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


October 25th, 2013

From Souks to Marrakech Flea Markets to the Atlas Mountains comes Ten&Co Shoes – ARTISANS

We love it when we come across interesting quirky pieces which also are made in Africa. Puts a smile to our faces. And thats what we did when we came across product by TEN & Co.

Founded by designer Tory Noll who stumbled upon a tiny shoe shop in Marrakech and on a whim had a simple oxford made with a couple scraps of rug.  When her friends (and people on the street) wanted their own, she decided to go back Morocco and make a few more.  Since then, we have created several limited edition runs. Every pair of TEN & Co. shoes is cut from unique vintage and antique hand-woven Moroccan rugs and supple leathers. This uniqueness means every shoe bears the beauty and idiosyncrasies of the fact its original and of the many hands that made it.

They scour rug auctions, souks, Marrakech flea markets and the Atlas mountains to find strong, colourful rugs and blankets that tell a story in each shoe.  Handmade in small batches by a cobbler in Marrakech, their shoes combine a classic Oxford with the vibrant colours and patterns of North Africa.  They say:

We are committed to simple, functional design and supporting the skilled craftsmen who make our shoes.  Above all, we aim to create beautiful, wearable footwear that creates a new narrative of classic design.


If you love these as much as we do you better snap them up as you see them because each rug is unique and so each shoe made with that rug is as well. So unfortunately, more often than not when a style sells out, it’s really sold out.

Ranging from $160 to $200USD they are not the cheapest shoes to invest in but an investment they are. Just the fact they are original and so unique makes them worth every penny.

Check out the site now to get yourself a pair today.






Screen shot 2013-10-21 at 17.38.11 Screen shot 2013-10-21 at 17.37.02 Screen shot 2013-10-21 at 17.37.23

See the website:

Lookbook images – Photography by René Cervantes and Styling by Alex Brannian and Tory Noll



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