Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.



Textiles

August 16th, 2014

Fowler in Focus: Yards of Style, African – Print Cloths of Ghana – EXHIBITION

 

The Fowler Museum at UCLA is one of the country’s most respected institutions devoted to exploring the arts and cultures of Africa, Asia and the Pacific, and the Americas. Their latest exhibition is Yards of Style, African Print Cloths of Ghana and is on from August 24th until December 14th and we would recommend you attend if based on the west coast of USA.

They describe how “the larger markets in West Africa offer everything from foodstuffs to scrap metal to used clothing—and they also boast hundreds and hundreds of stalls filled with printed cloth. With some vendors selling just a few cloths and others featuring enormous stacks of six- and twelve-yard panels, these markets offer something for everyone. Ubiquitous throughout urban and rural Africa as garments and head wraps, African-print cloths are also popping up on fashion show runways and in retail fashion catalogs in the United States and Europe.

African market vendors may carry cloths made in Holland, Ghana and other West African nations, as well as China, assuring a wide choice of prices and styles that will cater to their diverse customer base. The vibrant visual imagery on the textiles is equally varied, from everyday items like car keys, neckties, clothespins, electric fans, and cell phones, to chiefly swords and royal regalia, to the likenesses of world leaders and sports celebrities (Barack Obama, Nelson Mandela, Pope John Paul II, and Muhammad Ali, to name just a few!). As such, these double-sided, factory-produced cloths communicate messages about individual and community values, reveal perspectives on taste and fashion, and offer telling insights into the global economy.”

This exhibition is a celebratory archive of print cloth and has been beautifully curated by Betsy D. Quick, Director of Education and Curatorial Affairs, Fowler Museum at UCLA, with Suzanne Gott, Art History and Visual Culture, Department of Critical Studies, University of British Columbia, Okanagan.

We recommend you get on down there and also share your thoughts with us if you do!

The Fowler is open Wednesdays through Sundays, from noon to 5 p.m.; and on Thursdays, from noon until 8 p.m. The museum is closed Mondays and Tuesdays. The Fowler Museum, part of UCLA Arts, is located in the north part of the UCLA campus. Admission is free. Parking is available for a maximum of $12 in Lot 4. For more information, the public may call 310 825-4361 or visit fowler.ucla.edu.







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