Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.



Manufacturing

November 27th, 2014

FOMI – Ethiopian Fabulous Fashion Bag and Footwear Brand

Initially the prospect of developing a handbag line in Africa seemed daunting, but that became Afomia Tesfaye’s motivation in creating FOMI. In early 2011, she made the decision to leave Los Angeles to travel back to her native homeland of Ethiopia with the intention of designing a collection of accessories. After researching the country’s indigenous resources, she discovered a little known fact, that Ethiopia produces some of the world’s finest quality leather. Undeterred by the fact that she had no formal design training, she soon completed a collection of colourful yet sophisticated leather handbags.

Athough FOMI represents Afomia’s first venture into design, fashion has always played an integral role in her life. She led an unconventional childhood, as her father’s position as a diplomat to England, and then later to the United States, would entail that her family relocate every few years. From an early age, this exposure to diversity through travel enabled her to cultivate her own interests in style and fashion. While earning a degree in English Literature from UCLA, she held internships in the West Coast editorial offices of both Elle magazine and Women’s Wear Daily. For several years to follow, she would go on to further hone her skills in the apparel industry by holding positions at several notable sportswear companies, including Triple Five Soul and Juicy Couture.

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Afomia says “By creating beautiful modern accessories in Africa, my goal is to help dispel some of the negative perceptions people have about the continent. I hope the love I have for Ethiopia comes across in these designs.”


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In 2014, the company expanded its product range to include women’s footwear. FOMI handbags and shoes are a testament to the fact that it is possible for fashion companies to ethically produce luxury goods in Africa, without compromising on quality and craftsmanship. Afomia believes that the fashion manufacturing industry could prove to be a vital economic sector for Africa. It is her hope that other companies will recognize this potential and explore the possibilities that exist there.

We ADORE these bags such as the clutch is a MUST HAVE. Then the tee shirt says everything we feel…we want to go to Africa! And to explore amazing quality craftsmanship of bag and shoe making that the FOMI brand displays. Goes to show that Ethiopia in particular is making waves in the African fashion industry … maybe even giving the top 3 spots of Nigeria, South Africa and Kenya a good run for their money.

Either way we love the story, adore the product and hope you do too. Have a look and decide your favourites.

KAFFA TEXTILE CLUTCH 220.00 A colorful and intricate hand-woven textile infused into chocolate brown pull-up leather clutch bag, suede border and magnetic snap closure. Cloth lined with an inside zipper pocket   *Handmade in Ethiopia

KAFFA TEXTILE CLUTCH
220.00
A colorful and intricate hand-woven textile infused into chocolate brown pull-up leather clutch bag, suede border and magnetic snap closure. Cloth lined with an inside zipper pocket
*Handmade in Ethiopia


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To read more about the great story of FOMI see here: http://www.fomicollection.com

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