FASHIONING WEST AFRICA SHOWING AS PART OF FASHION SCOUT DIGITAL SHOWCASE DURING LONDON FASHION WEEK FEBRUARY 2021 DIRECTED BY NUEL BANS–DEBONAIR AFRIK STUDIOS, PRODUCED BY ARIETA MUJAY–BÄRG PRODUCTIONS, EXECUTIVE PRODUCED BY: AFRICAN FASHION FOUNDATION
You are cordially invited to tune in to the screening of “FASHIONING WEST AFRICA” as part of FASHION SCOUT DIGITAL showcase on the 21st of Feb.
Part 1 of a 4 part series, sees Arieta travelling across Africa to understand the real cost of the business of fashion which is often overlooked in favour of the gloss.
The documentary is a series of in-depth conversations with West African creatives about the creative scene on the continent, what support is needed to sustain it and what they think of all the attention from the western / developed world.
Till date, there is no piece of work that features as many prominent names from the sub-saharan Fashion industry and this documentary is raw and real with an understanding that Africa creativity is unique and no longer needs to seek validation from the rest of the world or stereotypes.
New Africa wants TRADE not AID.
African fashion enthusiast and facilitator Arieta Mujay Bärg travels across West Africa to interview some of her fashion and creative network on the true business of fashion and artisanry in West Africa.
The series sees Arieta travel to Ghana, Nigeria and Abidjan, talking to a selection of industry experts like Omoyemi Akerele, Deola Sagoe and Roberta Annan, fashion brands like Christie Brown and Ellie Kwame, Loza Malembho, Orange Culture, Tokyo James, as well as photographer and documentarian Stephen Tayor and artist Pierre Chrsitophe Gam, building an impressive collection of interviews and insights from some of West Africa’s nest creatives on issues like production and manufacturing, creative expression, fashion waste and the opportunities for the future.
Fashioning West Africa addresses the growing buzz and interest in African fashion and design over the past couple of years and aims to change the way the African creative story is being told and puts the ownership and narrative back into the hands of the continent’s people.
“With 1.2bn people and over 3,000 diverse cultures in Africa providing critical content for the global creative industry; credit must be given where it is due”
The movie will be live streamed on: www.fashionscout.co.uk
Sunday 21st February 2:00 pm GMT
Fashioning West Africa will be available for wider release at a future date to be announced.
For more information Please Contact: Arieta.m.barg@gmail.com
