Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


March 26th, 2012

Fashionably ‘Made in Africa’

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Written by: Jacqueline Shaw
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FashionABLE is a non-profit brand who’s mission is to create a sustainable business in Africa that involves women becoming a vital part of the developing economy. This business is the making of striking, fashionable scarves of which the proceeds go to help the community that made them.

image courtesy – FashionABLE

The beautiful scarves are made from 100% Ethiopian cotton and each scarf is handwoven on a traditional Ethiopian loom. The authentic scarves are also very reasonably priced ranging from $19(£12) to only $44(£27) making them affordable for all to support the cause.

image courtesy – FashionABLE

image courtesy – FashionABLE

Based in Addis Ababa, the Ethiopian capital city, the brand employs and empowers women who have previously worked in the sex trade, and in making these scarves, the women are able to tell their story. Each scarf is named after the woman who made it and her aspirations are printed on the tag. One lady ,Bezuayhu, tells her story of being raised as an orphan and needing to work rather than attend school, which led her to prostitution. “Now, it feels so good to get up in the morning and say I am going to work. It feels so good to have a scarf named after me. I’m so proud to be called a scarf maker”.

FashionABLE was founded in 2005 by the Mocha Club, an online community of people who to give up $7 (£4.40) a month, the cost of two mochas, to help fund relief and redevelopment projects, like FashionABLE, in Africa.

image courtesy – FashionABLE

The brand was founded to help keep women, who would fall victim to the sex slave industry, off the streets and gain employment and stability. The women, who are involved in the making of these unique scarves, are rescued and rehabilitated former victims of the sex slave industry. FashionABLE is constantly funding the training of more and more women, to employ as many women as demand would allow, creating stability and independence to these women and the community.

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Author: Natalie Nartay








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