Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


August 17th, 2019

Fashion Industry Expert Inspired by African Heritage Encourages Retailers to “Shift Your Supply!”

With the likes of global retailers H&M, Gap, PVH Group, Tesco, Calzedonia, ASOS and presenting made in Africa products as well as the likes of Urban Outfitters, Selfridges and Bloomingdales rolling out their collaborative collections with African designers over the last 5 years, Jacqueline Shaw, Author of best-selling, pioneering book Fashion Africa, whilst proudly supporting the UK DIT’s Fashion is Great campaign, is set to host the 9th annual Fashion Africa Conference, in London, encouraging more brands and designers to “Shift Your Supply.”

Jacqueline Shaw is an African Fashion Sourcing Consultant and the Founder of the Africa Fashion Guide and Fashion Africa Conference and best selling author of Fashion Africa – who has run this event for 9 years in locations such as Nairobi, Kenya and Accra, Ghana (in collaboration with the British Council), she now brings this years conference back to London and is excited to get these conversations between major UK retailers, designers and the African suppliers.

She said: “For the last ten years we have brought industry insight to the business of African fashion when nobody else was looking behind the scenes – there we were. We have been a source of information for the industry for the last 10 years.”

Jacqueline is a specialist at facilitating business relationships between African garment suppliers with brands, retailers and creative entrepreneurs. With almost 20 years experience in the fashion industry, Jacqueline has worked in Turkey, Africa, China, UK and Germany for big international brands. She was a sports and swimwear designer for multi-national brands including working on projects for Puma and C&A whom have both gone on to sponsor and fund her endeavours towards her business.

Jacqueline is now an industry expert, Visiting Lecturer, Director of Fashion Africa Business Academy, the sourcing trips F.A.S.T, and an acclaimed Author – she is also an acclaimed Public Speaker speaking at The House of Lords, European Commission, Vogue Italia, FIT NYC, BBC Africa and Al Jazeera to name a few…

Her mission is to spread this message; “The gurus of fashion are dead wrong when they say fashion cannot be made in Africa!

“I have a core belief and passion for sharing Africa as a manufacturing landscape. There is not some, but A LOT of interest of African manufacturing especially in Europe – and this gets me extremely excited and pumped up. I can’t believe this year will be our 9th conference – the 2019 Fashion Africa conference will act as a vehicle to create a social forum for all those attending to talk openly and share ideas, information and expertise, to raise awareness and elevate the perception of design from the continent. It acts as a means to discuss and promote the full supply chain of African Fashion Design, Textiles, and Manufacturing.”

10 years ago, Jacqueline officially founded Africa Fashion Guide as part of her MA Ethical Fashion Degree, but it originally came from her exploring her heritage when her grandfather died. She said: “He was from a tribe called the Maroon tribe in Jamaica (and other Caribbean countries) who were runaway slaves. They were known to be warriors who drove the Spanish slave masters away. They were strong powerful and warriors run by a woman Queen Nana and her brothers. They were thought to be West Africans – the name suggests Ghana but still unknown – either way this drove me to explore Africa and my heritage more.”

“My first trip to Africa was for my 30th birthday and I visited Ghana. I literally fell in love with the country, I felt energy sounds noise passion entrepreneurship and creative talent. I felt alive – I travelled back three times that year and set up my own clothing label made in Ghana and later Kenya as I then decided to then start a masters that came up in ethical fashion – here started my passion for sourcing fashion responsibly and my love for Africa and this was a niche I noticed that wasn’t being served – Africa’s fashion manufacturing industry – so I started a business around this topic. It started as a blog, then a conference, then a book but the interest arose to do more consulting, teaching and speaking engagements internationally and that was when my name and my business was started to get recognized around the world.”

The 9th Fashion Africa Conference 2019 in association with the Department of International Trade, will be held in London at the prestigious Mayors Office, City Hall on the 9th September 2019. Tickets are available via Eventbrite:

Many fashion and industry expert speakers and panellists from across the world will gather in London with hundreds of delegates sharing up to date information and knowledge on Africa’s fashion manufacturing industry and how to uplevel and shift supply to the continent of the moment for fashion production. “The conference is a great opportunity to bring together some of the best in African fashion with the buyers, designers and brands. An opportunity to meet suppliers, master sourcing, multiply success and maximise sample strategy.

“We aim to provide easy and practical routes to find quality African suppliers -revealing why the gurus of fashion are dead wrong that fashion cannot be made in Africa. The conference will also focus on ETHICAL conditions and high working STANDARDS allowing you to build a responsible fashion brand made in Africa.

“This year, for the first time we will be hosting a LIVE FASHION AFRICA MASTERCLASS the day after the conference for serious business owners seeking to accelerate, grow and scale their fashion made in Africa businesses to the next level.”

Speakers include;

 Simone Cipriani of the Ethical Fashion Initiative of the UN International

Trade Centre

 Roberta Annan of the African Fashion Fund

 Vikki Brennan of Proudly Made in Africa

 Wale Adeyemi MBE of B-Side

 Waridi Schrobsdorff of FA254 in Germany

 Designer Anyango Mpinga from Kenya

 And Designer Nkwo from Nigeria

 Mariama Carama of Mariama Fashion Production in NYC

 Ezzie Chidi-Ofong of Conde Nast

Alongside the panel discussions there will be a concise and decisive selection of top class industry leaders and professionals sharing their knowledge, experience and expertise on the topic of under the topic of “SHIFT YOUR SUPPLY” covering

1. Cultural Appropriation and African Fashion Supply – Design and Intellectual Property

2. Sourcing and African Fashion Supply – manufacturing, sourcing and delivery – textiles to production

3. Fashion Made in Africa discussion

4. Finance for African Fashion Supply – Foreign Direct Investment, Designer Funding

5. Trade, Policies and African Fashion Supply – AGOA, Brexit and Africa and AfCFTA

6. SDG, Sustainable fashion and African Fashion Supply – responsible sourcing, sustainable design, circular fashion, the women in the supply chain

7. Africa Fashion’s Future and African Fashion Supply – African retail opportunities, Trend Africa forecasting, the African consumer market, ecommerce and the distribution issue

For tickets to Fashion Africa Conference for 2019 – 9th September 2019, Mayors Office, City Hall, London, UK please visit



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