Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


August 8th, 2014

Fashion Africa author, Jacqueline Shaw signing books at Africa Fashion Week London – stand 20 (Jacaranda Books)

In Fashion Africa Jacqueline Shaw, (Founding Director of Social Enterprise Africa Fashion Guide) showcases 40 designers. She explores the challenges of producing in Africa; poor infrastructure, especially transportation; lack of specialised machinery; gaps in the supply chain that mean, for instance, that Africa grows 12% of the world’s cotton but exports 95% of this because there are not the mills and factories to process it. At a business level, the fashion industry can be an engine for economic growth because it’s relatively cheap to set up shop, and the brand values can centre on ethical standards that compare well to the world’s image of sweatshops in Asia. At a time when Africa is enjoying unprecedented economic growth and a rapidly expanding middle class, fashion offers both a creative and a business opportunity.

Accredited as

 ‘Inspired … educated … impressive’
Vogue Italia

and recognised as

‘One of the top sustainable fashion tweeters and top ten African fashion blogs’
Guardian Newspaper (UK)

image by Styled By Africa at the Fashion Africa Book launch Feb 2014

image by Styled By Africa at the Fashion Africa Book launch Feb 2014

Jacqueline has brought together and showcased 40 designers in Fashion Africa whilst exploring the challenges and strengths and above all the beauties of crafts and production in Africa. This book is one of a kind, a must have piece for a coffee table collection. On Saturday 9th August 2014 Jacqueline will be signing books at the top African fashion catwalk event in the UK – Africa Fashion Week London. Held at London Olympia you can get your own signed copy as a collectors piece. It will surely be a book to cherish and enjoy with beautiful photographs, stunning illustrations and in depth interviews! Dont miss out on this opportunity to meet the Author at such an exciting event.

Jacqueline will be at Jacaranda Books stand – Stand 20 at Africa Fashion Week London event at Olympia London, Hammersmith Road, Kensington, London W14 8UX on Saturday 9th August.

 We look forward to seeing you there!

Africa Fashion Week London tickets, including VIP, can be purchased from the Africa Fashion Week London website

For more information on the Fashion Africa book:

+44 (0) 207 609 0891




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