Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.



Manufacturing

October 7th, 2013

Ethiopian Mafi Brings The Last Resort Collection for 2014 – DESIGNER

We first met with Mahlet Afework, the founder and designer for Mafi, in Ethiopia during the Source Africa / Hub of Africa Fashion Week and have always been a fan of her brand, her ethos and eye for style.

Mafi works exclusively with hand-woven fabrics made by talented female weavers. Hand-weaving is an ancient Ethiopian craft tradition, practiced in every part of the country. Each region produces fabrics with their own unique stories, told in a language of pattern and colour.

This season’s predominant motif is called Dinguza. Dinguza is the name of the pattern on many of Mafi’s pieces for this collection. The pattern is the product of the Dorze people in the Chencha region of southern Ethiopia. Mafi is proud to share the richness and diversity of Ethiopian culture through her modern interpretations of traditional fabrics and engagement with the communities that produce them.

“I usually have one girl in mind for my collections. She’s an introverted modern urban sophisticate who likes to try new things and go to new places. She appreciates learning about new cultures and has recently been enamoured with the colourful clothing and patterns used by people living in the southern part of Ethiopia. She loves for her clothes to be comfortable and cutting-edge. This season she’s on vacation with her best friend; exploring a deserted beach town.”

We love this collection – it’s colourful, original and fun. The bikinis especially are a nice spin but above all our favourite pieces are the handwoven jackets. We just cant give up our affiliation to traditional woven cloth!

Which piece do you like best?

Photography & Look Book Design: Kyle La Mere

Make-up: Elizabeth Neish

Models: Imani Amos & Erica Candice

Jewelry: Ashley Scott

 

MAFI
Email: info@mafimafi.com
Website: www.mafimafi.com
Addis Ababa, Ethiopia
Facebook: MAFI
Twitter: @MafiEth

 

 





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