Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.



Fashion

December 12th, 2011

ELLE mag and South Africa – design COMPETITION

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Written by: Jacqueline Shaw
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We just love a competition at AFG! It seems to be the season and we are here to let you know what is happening and to get you applying. Our aim is to promote and support the African fashion and textile industry and if there are opportunities to get African designers out there in the media then we will be displaying them.

NOW! How does this sound to you:

ThE PRIzE:
■ A cash prize of R25 000 to help the winner in
launching a career in fashion
■ A mentorship programme at the Mr Price head
office in Durban where the winner will be
involved in the complete retail cycle
■ Flights and accommodation for the duration of
the programme
■ The opportunity to redesign items from the winning
range to be sold at selected Mr Price stores
■ The opportunity to showcase the range at
the Elle New Talent show at the 2012 South
African Fashion Week, including R5 000 from
Mr Price to use for making up the range
■ An exclusive feature in ELLE and a year’s
subscription to the magazine.

Sounds fab to me!

What is it all about? Well its focused on South Africa and is a colaboration with South Africa’s top value fashion retailer, Mr PRICE and South Africa’s ELLE magazine and their search to find the hottest local design talent.

2011 marks the 4th year of this competition but it is definitely hotting up!

“OuR PARTNERShiP WiTh ELLE iS A MEANiNgFuL WAy TO iNvEST iN AND DiSCOvER NEW DESigN POTENTiAL iN SOuTh AFRiCA. ELLE’S NEW TALENT FAShiON AWARD hAS ALREADy PROvEN iTSELF AS A PLATFORM FOR DEvELOPiNg SOuTh AFRiCAN DESigN TALENT, AND WE’RE vERy ExCiTED TO PARTNER iN ThiS ENDEAvOuR FOR ThE FOuRTh yEAR.”
Joanne Coelho, MR PRiCE trend executive

What you need to do:

How to enter:
■ Design a womenswear collection of eight complete outfits for winter 2011/2012 that meets this year’s brief:

Show Us Your Pattern.

■ The collection must be submitted in storyboard format and should be no bigger than A3. (these will not be returned)

■ Fabric swatches and technical drawings must accompany your entry.

■ A short biography and a brief motivation or inspiration for your range (no more than 100 words) must be attached to
your entry.

■ Your entry must include your name, age, address, daytime contact number and fax or email address.

■ Entries should be delivered to
ELLE, 1st floor, 37 Bath Avenue,
Rosebank, Jo’burg; or posted to
ELLE, PO Box 1741, Saxonwold,
2132 and marked for attention:
Philile Mathebula.

Deadlines:

■ The closing date for entries is 22 June 2011 and finalists will be notified telephonically by 1 July 2011.

■ All finalists will be required to have their collections completed for fittings by Monday 5 September 2011.

■ The Elle New Talent Designer Awards launch and show venue, date and time will be confirmed at a later date.

■ The judges’ decision is final and no correspondence will be entered into.

■ Visit elle.co.za for more details or call Philile Mathebula on 011 280 5062.

Last years winner was Cindy Armstrong an presented a collection called 031 Collection. She won the award of a R20,000 cash prize, an internship with Mr Price and the chance to design an exclusive range for selected Mr Price stores.

The fashion event was styled by supermodel Agyness Deyn  who added an air of social responsibility to the event by a visit to Zilungisele Primary School in Groutville to hand  over a mobile library on behalf of the Mr Price RedCap Foundation and its RedCap Schools Project.

The catwalk event showcased the work of notorious designers Sibu Msimang, Terrence Bray, Amanda Laird Cherry, to name a few and brought alive Durbans  East Coast with a night of fashion and entertainment. As winner, Cindy Armstrong put it, via a quote from fashion and style icon Coco Chanel: “Fashion is not something that exists in dresses only. Fashion is in the sky, the street.  Fashion has to do with ideas, the way we live, and is happening!

Cindy Armstrong, holding her trophy Agyness Deyn and Mr Price MD, Nicci Lynne.
031 Collection Presented by Mr Price Makes a Fashion Statement in Durban
SO dont miss out on this one! Heck I wanna apply!

The deadline is looming.

If you do send in something get in contact with us at info@africafashionguide.com and let us know how you get along.

Author: Jacqueline Shaw






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