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August 27th, 2012

Dirty Collectives Go Live – ETAIL

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Written by: Jacqueline Shaw
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The highly anticipated online concept store, has officially gone LIVE.

This July 2012 Dirty Collective went live featuring the first of a number of local designers who will be selling their quality fashion and design ranges on the website. The objective of Dirty Collective is to act as a launch platform for new and aspiring South African designers and brands.

According to Chad Hudson, Creative Director and mastermind behind Dirty Collective, the motivation to launch this creative e-commerce venture was simple.

“From personal experience I know how difficult it is to get your brand and product out to the public without incurring major costs. I’m passionate about design and I’m passionate about South Africa so it only made sense to combine my passions and create a platform that showcases the very best that South Africa has to offer in design without a heavy price tag attached. There is so much talent out there and it’s our mission at Dirty Collective to shine a spotlight on it”. Chad remarked.

The Dirty Collective website will also feature a weekly artist spot which will highlight local SA talent, whether it is musicians, photographers, artists or designers. The first artist spot to be featured on the site is the SAMA nominated Indie Rock band, The Graeme Watkins Project. “We’re really chuffed to be featured on the opening artist spot and we love the concept behind Dirty Collective. We also had a sneak peak at the Durban July of some of the stuff that they’ll be selling and promoting and it’s awesome! I think it’s great when South Africans support and get behind local talent and I hope this inspires more South Africans to do the same,” said the band’s lead singer, Graeme Watkins.

According to Patrick Turner, Dirty Collective’s Business Director, content on the website and Dirty Collective’s social media platforms will be regularly updated and full of fresh, fun, informative and edgy content that ranges from YouTube clips to articles and interviews, to MP3s, etc. Starting from the launch of the website consumers will be introduced to a new brand and clothing line on the website to keep consumers coming back for more of their favorite local fashion fix.

Patrick added, “To encourage the public to engage with the brands and familiarize them with the products before they are available for purchase, we’ve implemented a two-week Window Shopping period. But browsers can still get their hands on their favorite brands by entering the competitions through our various social media platforms.”

By exposing local brands and musicians through, not only will designers and the artists benefit from the marketing initiatives in place to increase awareness around them and their brands, but it also aims to further empower the designers and artists by making their products easily available for purchase by South Africans and the international market.

“I think it’s really fitting that the launch of happened over South Africa’s Cape Town fashion weekend next year we intend on taking part in all these local shows and events that celebrate SA’s top fashions and designs,” concluded Chad.

See the website here:

Author: Tshepy Matloga – AFG South Africa Contributor




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