Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


August 22nd, 2013

Diesel+EDUN Final Collection Collaboration – on sale NOW!

Diesel+EDUN present the final collection in a historic two-season collaboration. Inspired by African creativity, the Fall Winter 2013 collection is entirely manufactured in Africa with the finest CCI (Conservation Cotton Initiative) cotton from Uganda and worn by an emerging generation of African musicians. The Diesel+EDUN collection underlines the two brands’ commitment to promoting trade in Africa and aims to deliver clothing infused with the creative spirit of Africa.

Using treated and shimmer-coated denim, the Diesel+EDUN collection is, as in the previous edition, built around a reinterpretation of the four-pocket jean of the 1970s popular on the streets of South Africa. Indigo and strokes of black are the collection’s twin signatures for Fall Winter 2013, reflecting the clothes of the Tuareg people and recalling the deep blue sky and dark nights of the African desert. Like grains of sand, touches of gold and yellow are used to illuminate details and accessories. Running through the whole collection are four unique symbols inspired by Dogon culture and designed to reflect the heart of the Diesel+EDUN collection.

In January 2012, Diesel founder Renzo Rosso and EDUN founders Ali Hewson and Bono travelled to Uganda and Mali, where they shared their love of the continent and toured each other’s programs: Diesel’s Only The Brave Foundation project in Dioro, Mali and EDUN’s Conservation Cotton Initiative (CCI) in Uganda. The experience encouraged them to join forces to further apparel trade and development in Africa under the name Diesel+EDUN.

We love what these two brands are doing and how they are pushing for the whole Made in Africa concept – a concept after our own heart. And just look at what they have produced ENTIRELY manufactured in Africa! Whilst I am in NYC this week then I will be popping down to the Diesel store on 5th Avenue to pick up a few pieces.

Check out what you can buy below.

Webshops: Diesel and EDUN



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