Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


May 14th, 2011

Akabi Design – Designer PROFILE


The name ‘Akabi’ is a Greek word derived from the word Agape and means Love. This is the foundation of what we do here at AKABI. The fashion label AKABI launched in Spring 2010 and was founded by Africa Fashion Guide founder Jacqueline Shaw – a self professed social entrepreneur whose worked professionally in the fashion industry since 2001. Jacqueline felt a responsibility as a designer to do something more positive, and ethical too. Her passions for social responsibility, international development, sustainability (within the supply chain, use of materials and techniques) as well as her love for Africa led her to set up AKABI with a focus to bring ethical intelligence and knowledge to the style of females worldwide and so she birthed the tagline

‘female style intelligence’.

AKABI’s mission is founded on these three statements:

AKABI believes Africa as a nation has a great future and firstly promotes Africa as a viable sourcing region for production. AKABI was birthed to raise awareness of the great possibilities of trading with Africa and supports existing sustainable businesses presently in Kenya and Ghana through trade not just aid.

AKABI produces in both Kenya – sourcing and manufacturing AKABI organic cotton pieces, and Ghana to create great batik print work and for production. On top of this there is also manufacturing of recycled garments done in the UK.

AKABI desires to display the beauty, talent and vibrancy of a new emerging Africa, to focus on the positives and not the negatives.

AKABI desires to display the beauty, talent and vibrancy of a new emerging Africa, to focus on the positives and not the negatives.

As AKABI believes in empowering women and supporting those women from disadvantaged backgrounds, we are working for ways to develop skills with women using sewing to empower them to set up their own businesses.

AKABI chooses to use only organic and sustainable materials to produce our collections. Our organic cotton is from within the East Africa region. It is ‘Made in Africa’ – 100% Organic Cotton & Social Standards Certified and the cotton collections are manufactured in Kenya. The relatively short distance from the farm for growing the cotton to the manufacturing base helps to save the environment and reduce the output of carbon emissions. We work with a Private Ltd Company in Kenya which is fully GOTS certified also for the entire Supply Chain ( GOTS ensures: 100% organic cotton, social standards as well as annual independent audits.

AKABI also recycles used war parachutes to make our jackets and outerwear pieces. Virgin polyester is not very friendly to our planet and so recycling used product is the best option we have found to be style intelligent in our designs.

Environmentally friendly / water based inks for printing are used on our cotton jersey styles to help reduce the impact on the environment.



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