Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.



Fashion

May 29th, 2013

Competition Time! – SAFW launches RENAULT NEW TALENT SEARCH

The SAFW Renault New Talent Search returns to the country’s prima fashion event, the legendary SA Fashion Week (SAFW), for a second year running.

The SAFW Renault New Talent Search is one of the most established and prestigious fashion talent searches in South Africa. It is an annual compatition that not only identifies South Africa’s hottest design talent, but also provides the winning designer with a springboard (and therefore competitive business advantage) into SA’s vibrant fashion arena.

The SAFW Renault New Talent Search is a unique concept that has been created by Fashion icons Lucilla Booyzen and Dion Chang to give young designers the opportunity to build their brands and develop their talent. The competition is open to designers who are working towards establishing themselves and/or their brands in the South African fashion industry.

“Renault South Africa’s brand vision is 100 per cent people-centric with aspiration, ambition, sustainability and growth, its cornerstones. The path between the present and a better future is dependent upon the progress that we make and at Renault, we aim to pioneer and lead the race towards positive people- and enviro-friendly progress. Design is an integral element of the Renault brand. It speaks to innovation, passion and technical savvy and never more so than with the launch of flagship products representing Renault’s Chief Designer, Laurens van den Acker’s, new face of Renault”, says Fabien Payzan, Vice-President of Marketing for Renault South Africa.

“Progress should not come at a cost and through our self-imposed social responsibility objectives we strive to be as true as we possibly can to this philosophy. Our vision is to support emerging talent wherever and however possible. It is young South Africans such as last year’s Renault Talent Search winner, Zano Sithetho of “SKORZCH”, and his peers who will Drive the Change in and ensure the sustainability of South Africa’s fashion industry in years to come”, concludes Payzan.

SAFW S/S13 collections

Last year they raised the bar, in terms of entry mechanisms, and this year that bar has been set even higher: so there is good news and slightly challenging news.

First the good news. In terms of themes, there is no theme. Fashion is no longer prescriptive, so they believe the New Talent Search should reflect the changes taking place in the fashion arena. Instead, they’ve looked to the driving principles of the competition’s sponsor – Renault – for guidelines. These principles mirror life in the 21st century. They’re obviously looking for dynamic and expressive design: this competition is all about showing us what you’ve got. We live in a digital era, so inspiration from advanced technologies cannot be ignored: so they are looking for designs that are not only aspirational, but also progressive and most importantly powerful. they need to see not only your distinct handwriting as a designer, but proof of why you’re the next big name in fashion.

Now for the challenging news.

As competition in the fashion world is fierce, they need to ensure the 2013 winner is head and shoulders above the rest. This year’s competition will therefore have an additional elimination round: in essence a semi-final round before the final – the actual show at SAFW in October. You will see that the entry mechanism has also changed. They no longer just want a storyboard, but also evidence of how seriously you want a career in fashion. Read the entry requirements very carefully. As with fashion, the devil is in the detail. Today’s fashion industry is not for the feint hearted, but the rewards are worth it.

Do you have what it takes to be the 2013 SAFW Renault New Talent winner?

1) WHAT IS AT STAKE
The winner receives a R20 000 cash prize from Renault South Africa to help further their fashion business

  • The winner also receives the use of a branded Renault Megane Coupe for a year (inclusive of insurance, but excluding petrol) valued at R60 000.00
  • The winner will get the opportunity to show a satellite Collection as part of a 4 designer package at the SAFW Spring/Summer 2014 season – 6 months after the SAFW Renault New Talent Search to the value of R 12 027,00.
  • The winner will be flown to Berlin to attend Berlin Fashion Week as part of a travel seminar in June 2014 to the value of R30 000,00.
  • Representation by The Fashion Agent for 1 year
  • All finalists will be granted access to the Buyers Lounge – A/W 2013 – not to sell but to engage with buyers and conduct market research for their own brands during the two days to the value of R3 420,00.
  • All the finalists get another opportunity to access the buyers lounge for summer 2013/2014 – a second season in the SAFW buyers cycle, and another opportunity to refine their retail offering
  • All the finalists including the winner, will receive space on the Renault South Africa stand at the SAFW Pop Up Shop in Sandton 2014 to the value of R7 000,00.
  • Total value of prize: ± R 130 000.00

Image SAFW

2) INSTRUCTIONS

The SAFW Renault New Talent Search involves different phases, due to the great prizes at stake. Read through the instructions to ensure you know what is required from you, should you be selected.

PHASE 1
In June, a panel will view all portfolios submitted and select the finalists. Names, photos, sketches and anything from the portfolio of the selected contestants could be published.

PHASE 2
Semi-Finalists selected will have to produce an 8 garment collection that must be sent to the SAFW Office no later than 20th September for judging. Semi-finalists will receive R2 000.00 each for the production of their garments.

PHASE 3
Finalists will be chosen showcase their collection at the SA Fashion Week Autumn/Winter Collections, 2 – 5 October, (show date t.b.c) where the winner will be announced.

Should you not be shortlisted to show at the finals, you will still receive access to the Buyers Lounge (6 – 7 October) to conduct market research among 40 other designers and over 60 buyers from across the country.

3 ELIGIBILITY

SAFW RENAULT NEW TALENT SEARCH is open to:

  • Designers who are working towards establishing themselves/their brands in the South African Fashion Industry
  • Emerging designers in search of a platform to launch their labels in the SA Fashion Industry
  • Young Fashion Designers
  • Designers with a fashion design diploma or degree
  • Designers who have been in business for not more than 7 years

You must register online before you send your portfolio.

DEADLINE TO ENROL
Acceptance of entries close Monday, 24 June and semi-finalists will be informed by mid-July.

Follow the link: http://www.safashionweek.co.za/?cat=151 for registration form to be submitted with your entry.

For more information on the SAFW Renault New Talent Search 2013 go to: www.safashionweek.co.za

Should you experience technical difficulties, contact:
(T) 011 442 7812
(E) Maretha@safashionweek.co.za







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