Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


December 26th, 2011

Chichia + Kibotrade = MadeByAfrica

We received an invite from the lovely label Chichia regarding their collaboration with Manufacturers Kibotrade in Tanzania. The Chichia for Made by Africa preview evening showcases this collaboration collection today and we wish we were in Dar Es Salaam to see it. AFG will visit Tanzania, Kenya and Uganda end of 2011 so will update  you on all the fashions trends etc whilst there.

The Made by Africa Shop is on Haile Selassie road, Oysterbay in Dar es Salaam, Tanzania and looks pretty good! The event gives buyers the opportunity to place a personal order on items as well as be able to buy pieces from Chichia’s own collection that will be available in store from Saturday.

‘Made by Africa – Launched in 2009, Made By Africa is a concept label that provides an outlet for local talent. The Made By Africa range incorporates high quality knitted garments manufactured at Kibotrade Textiles Ltd, the first Fair-trade registered textile factory in East Africa. The brand’s design ethos focuses on manufacturing in Africa, incorporating local materials in a good working environment. The concept of looking locally is continued further by the continual donation of 1 US Dollar for every garment sold goes to supporting education for children at the SOS Children’s Village.’

‘London based Tanzanian designer Chichia brings her blend of signature East African printed fabrics in playful contemporary silhouettes to jersey wear for the first time. In the latest collaboration with concept jersey label Made by Africa, Chichia refreshes everyday basics with a Tanzanian twist. East African knitted organic cottons are blended with locally made traditional printed fabrics that transform and re-modernise jersey essentials.’

Chichia is doing some great work and lots going on at the moment with shows and events.  Generally we just love her work and are excited to have both Chichia and Made By Africa/Kibotrade involved in our summer project outcome (continue to watch this space).



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