Borderless – Global Fashion Market Frankfurt was officially opened on Sunday the 20th of September 2015, by Dr. Nargess Eskandari-Grünberg, Deputy Mayor for Integration of the City of Frankfurt and the patron of this new event at the Gallus Theater Frankfurt and the adjoining Horst; coinciding with the 25th anniversary of the Office for Multicultural Affairs Frankfurt am Main (AMKA).
The new fashion fair welcomed more than 500 visitors with a catwalk show of borderless fashion by its exhibitors and were willingly submerged into a melting pot of cultures, music from every continent and international dishes. Workshops were filled to capacity and dealt with topics on entrepreneurship, fair trade and the maintenance of Afro hair.
Author and presenter, Nkechi Madubuko commented enthusiastically:
“It’s a fantastic atmosphere! The workshop was great! It was well organized and underpinned with expert knowledge. The nice thing about Borderless is that you can find everything within the fair. I have three children whom I want to expose to our own culture but also provide a cultural exchange and a positive way of interacting with others. Here we find hair and body care, music, food, fashion and accessories that reflect and relate to my culture but also bring us closer to other cultures. This is made possible at Borderless. Borderless is a true asset to the city of Frankfurt. “
The new fashion fair bases its originality on the selection of fashion designers, whose creations represent a cultural diversity. In a relaxed atmosphere, visitors were able to connect with 35 fashion designers and exhibitors, get to know them and purchase their “borderless” fashion.
No doubt: The Frankfurt Rhine-Main region throughout Germany is on the forefront where multiculturalism is concerned. This diversity inspired the fashion fair “Borderless – Global Fashion Market Frankfurt”. Borderless offers fashion designers the opportunity to present their “cross-border” fashion, contemporary interpretations of traditional styles and fabrics of various c
ountries to the public.
“Migration is a driver of innovation and creativity, fashion serves as a perfect medium to reach people, that are not normally interested in political discussions with this message.” – Dr. Griet Newiger-Addy, the main initiator of the six organisers of the event.
Special Guest, the Frankfurt’s Comedy IT Girl Zeynep Tilki (Frankfurter Klasse) gave a taste of his new program. BabyShoo Entertainment and singer Aylin rounded off the event in the evening.
Fashion and styles inspired by different countries from around the world, were presented with two defiles with further labels present to peruse at their stalls such as award-winning designer Renata Hori, Mosisa, Afrida, Amivi Gunn, G.SPOT, Mizaan, Lalice, Zahra & Leyla, ALLEON, Ayse Kilic, Himmelskater, Sistahouse, Ajdar Susuri and Klomy Design.
Borderless -Global Fashion Market Frankfurt was awarded as part of the startnext crowd funding initiative “kulturMut” the Aventis Foundation. Borderless – Global Fashion Market Frankfurt was initiated by political scientist Dr. Griet Newiger-Addy, fashion expert and teacher at the Frankfurt School of fashion clothing and fashion Sabrina Koch, fashion PR consultant Melanie Jones (London), marketing consultant Joanna Cimring, consultant Aisha Camara and consultant Federica Cuticchio.
We thank our cooperation partners: the Frankfurt School for Apparel and Fashion, the Department XI for Integration the City of Frankfurt, Antenne Frankfurt, the city magazine FRIZZ, the modeling agency birdcage, the Horst and Gallus Theater, PR agency Melanie Jones PR (London), as well as the Mandelkern Marketing & Kommunikation GmbH.
For more information: https://www.facebook.com/borderless.ffm
and help them reach their 2016 goals by following and supporting their campaign here: https://www.startnext.com/borderless
