Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.



Fashion

May 21st, 2013

ASOS AFRICA Goes Bright Bold and Printastic for their SS13 Collection

Fashion online boutique ASOS have launched their new ASOS Africa SS13 collection.

Taking inspiration from East Africa, the 19 piece collection offers bright, bold and striking prints. The combination of green and yellow tones with African traditional Kanga cloth, collectively beam a ray of sunshine to any summer wardrobe. The contemporary designed SS13 collection brings a street-style aesthetic, experimenting with the mix of colour blocks with print.

Expect to see African printed Crop Tops worn with loose fitting pants to match, resembling the 90’s casual style. The round neck Maxi Dress with cut- away shoulders and back, illustrates a clean sportswear silhouette teaming up with the Kenyan Kanga fabric and sheer paneled hem. The African printed Midi Dress piece with a flattering high waist demonstrates overlaying of floral lace print with sheer paneling  The cross back all over African printed Jumpsuit with a scoop neckline is a real statement piece that Africa Fashion Guide love.

ASOS Africa SS13 collection is produced by SOKO Kenya, a collaborative venture that truly supports ‘Made in Africa’ concept.  SOKO Kenya is a clothing production workshop that aims to create sustainable jobs and offers vocational training and skills. Set up by Joanna Maiden in 2009, it was Joanna’s vision to connect SOKO with the international fashion industry and the local community in Kenya. Soko Kenya’s ethos is to produce good quality clothing and create employment opportunities and improve social services.

Each piece of the inexpensive SS13 ASOS Africa collection comes under £100.  This is not a summer collection to be missed.

ASOS Africa SS13 Printed Jacket

ASOS Africa SS13 Crop Top and Trousers in Khanga Print

ASOS Africa SS13 Crop Top and Trouser in Khanga Print (Back)

ASOS Africa SS13 Africa Top in Khanga Print

ASOS Africa SS13 Printed Midi Dress

ASOS Africa SS13 Printed Midi Dress (Back)

ASOS Africa SS13 Maxi Dress

ASOS Africa SS13 Maxi Dress (Back)

ASOS Africa SS13 Floral Printed Top and Shorts

ASOS Africa SS13 Printed Crop Top

ASOS Africa SS13 Printed Loose Fit Trouser

ASOS Africa SS13 Printed Cross Back Jumpsuit

 

Shop the new ASOS Africa SS13 Collection Below:

http://www.asos.com/Women/A-To-Z-Of-Brands/Asos-Africa/Cat/pgecategory.aspx?cid=15683

Author: Aisha Bignall  

AFG Project Coordinator / AFG UK Contributor

 







Advertisement
 
 

 

AFRICAN FABRICS – THE OPPORTUNITY OF AFRICAN MADE TEXTILES

“Doing ordinary things in extraordinary ways.”This was something that my guest from this weeks youtube interview said and I think it’s extremely fitting for the work she is doing in Africa for its fashion and ...
by africafashionguide
0

 
 

Textile Exchange report highlights concerns with recent increase in adoption of genetically modified (GM) cotton in Africa

Firstly why is this a discussion? Because the demand for organic and preferred cotton is growing; ensuring support for non-GM sustainable alternatives will give farmers a choice and protect their ability to have market access. ...
by africafashionguide
2

 
 

Aid by Trade Foundation of CMIA Supports Sewing Education in Tanzania

In the East African country of Tanzania, the non-profit Aid by Trade Foundation together with local partners has opened a new vocational education centre. In the Bariadi district it is the first training centre ever. The traini...
by africafashionguide
0

 




2 Comments


  1. beth

    How can I buy the print jacket



Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.