Fashion online boutique ASOS have launched their new ASOS Africa SS13 collection.
Taking inspiration from East Africa, the 19 piece collection offers bright, bold and striking prints. The combination of green and yellow tones with African traditional Kanga cloth, collectively beam a ray of sunshine to any summer wardrobe. The contemporary designed SS13 collection brings a street-style aesthetic, experimenting with the mix of colour blocks with print.
Expect to see African printed Crop Tops worn with loose fitting pants to match, resembling the 90’s casual style. The round neck Maxi Dress with cut- away shoulders and back, illustrates a clean sportswear silhouette teaming up with the Kenyan Kanga fabric and sheer paneled hem. The African printed Midi Dress piece with a flattering high waist demonstrates overlaying of floral lace print with sheer paneling The cross back all over African printed Jumpsuit with a scoop neckline is a real statement piece that Africa Fashion Guide love.
ASOS Africa SS13 collection is produced by SOKO Kenya, a collaborative venture that truly supports ‘Made in Africa’ concept. SOKO Kenya is a clothing production workshop that aims to create sustainable jobs and offers vocational training and skills. Set up by Joanna Maiden in 2009, it was Joanna’s vision to connect SOKO with the international fashion industry and the local community in Kenya. Soko Kenya’s ethos is to produce good quality clothing and create employment opportunities and improve social services.
Each piece of the inexpensive SS13 ASOS Africa collection comes under £100. This is not a summer collection to be missed.
Shop the new ASOS Africa SS13 Collection Below:
http://www.asos.com/Women/A-To-Z-Of-Brands/Asos-Africa/Cat/pgecategory.aspx?cid=15683
Author: Aisha Bignall
AFG Project Coordinator / AFG UK Contributor
How can I buy the print jacket
see the asos.com website link for more info on purchasing
thanks
Team AFG