Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


December 27th, 2011

Chichia at PURE and SNEAK PEAK of SS12 collection!


Sneak Peak SS12 Chichia for Made by Africa. Beautiful, fun, colourful and seriously cool.

London based Tanzanian designer Chichia, who recently won the Ethical Fashion Forum Innovation Pure Award continues with her signature blend of East African printed fabrics and contemporary silhouettes incorporating jersey wear. In the collaboration with concept jersey label Made by Africa, Chichia refreshes everyday basics with a Tanzanian twist. East African knitted organic cottons and cotton mixes are blended with locally made traditional printed fabrics that transform and re-modernise jersey essentials.
For SS12, these illustrative pieces of cloth, known as Khangas, are fashioned in floral and ornate patterns combined with spotted dots and curved stripes. Summery fresh feminine silhouettes are adorned with loose jersey strand detailing to reveal flashes of East-African colours. The colour palette of diverse yellows sit amongst hues of blue and an accent of deep red. This collection is modelled by MTV VJ, Choice FM DJ,Recording Artist/Musician and overall Philanthropist Vanessa Mdee who has become a regular to rock Chichia Londons beautiful apparel.

Chichia for Made by Africa SS12 collection is a range of ethically produced high quality garments. In aid of Made by Africa’s concept of supporting local projects, 1 US Dollar of the wholesale value of every garment sold will go towards assisting in education for children at the SOS Children’s Village in Tanzania.

AFG absolutely loves this collection and continues to support Chichia London which brings together the two undermining foundations that Africa Fashion Guide was birthed on – Ethical Fashion and Fashion Africa.
As a winner of Ethical Fashion Forum Innovation Pure Award – Chichia can be found presenting this new collection and more at notorious fashion buying and trade show Pure London from 7th to 9th August – check out her spot B18 at London’s Olympia. Buyers this is a collection for you! And, visitors, we hope to see you there!!
image courtesy of Chichia for Made by Africa SS12
Images courtesy of Chichia for Made by Africa
Model: Vanessa Mdee
Author: Jacqueline Shaw



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