Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.



Fashion

August 4th, 2014

African Designers for Tomorrow – COMPETITION

 

FA254 is the entrance door to the finest beauty of AfricaFA254 discovers and promotes new talents in order to rebrand Africa through young and creative minds. Their vision is to celebrate contemporary African richness and creativity. 2 is the code for this emerging and fascinating continent54 is the number of countries we yet have to discover.The journey will embrace the elegance and exquisite taste of African Luxury.

Born in Kenya, Waridi Schrobsdorff has built herself a thriving career in the international fashion business. She has been working as a model for over 24 years. She moved to Berlin in 1993 and has been living there since. Her expertise makes her a perfect consultant for events and projects related in the fashion sector. By developing and running a bag label she also experienced the challenges on the creative side. As an ambassador for many charity projects she is regarded a high profile and trusted voice for Africa.

She considers her challenge to be to question how progress can be made and to encourage a positive attitude of believing in the possibility of change. She is certainly successful in this goal.

FA254 is proud to be launching African Designers for Tomorrow in July, the first international platform to give emerging African designers a door to European Market. The competition will shine a spotlight on some of Africa’s brightest young talent at a time when the African luxury goods are becoming increasingly popular and marketable on the world stage.

Screen shot 2014-08-02 at 20.18.29

The winner will have the possibility to present their collection during Berlin Fashion Week 2015. The category winners of the competition will have the opportunity to produce their product with internationally renowned fashion companies.

Young African designers based in Kenya are encouraged to submit a portfolio of their work to FA254′s official website to have the chance to take their work to the next level.  The competition features an international jury chaired by Vogue Germany chief editor Christiane Arp.

“OUR GOAL IS TO CHANGE PEOPLE MINDS”

“I’m very excited to call upon young Africans to share their talent with the world,” says Waridi Schrobsdorff “We have so many talented young people who deserve the recognition.”

The winner of the competition will be presented at Berlin Fashion Week 2015.

CATEGORY WINNER

International companies together with international jury will select from a winner per category (Apparel, Accessories, Home Decoration) in January. The category winner will produce their product with e-commerce international design platform.

10 FINALISTS

5 day  international fashion seminar

2 Month mentoring production program

Exhibition at Swiss embassy in Nairobi

1 year consultation program from FA254

Book compilation from the designers work and collection

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The competition is open to all Africans based in Kenya. FA254 is looking for the best creative minds in Apparel, Accessories and Home Decoration categories. To participate, please fill out the application form and send pictures of your collection or portfolio. You will later be required to present the products (if available) during an open casting session in Nairobi. Designers must have created and produce a minimum of one collection and be older than 20 years old.

  • Apparel Collection (ladies wear or menswear): minimum 8 pieces
  • Accessories collection: minimum 6 Pieces
  • Home Decoration collection: minimum 4 pieces

TIME LINE

DEADLINE FOR APPLICATION 20 AUGUST 2014

OPEN CASTING NAIROBI ACCESSORIES 25 AUGUST 2014

OPEN CASTING NAIROBI APPAREL AND HOME DECORATION 26 AUGUST 2014

FINALISTS AND WINNER ANNOUNCEMENT 15 SEPTEMBER 2014

for more information and an application please see: http://fa254.com/adft/







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