Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


May 18th, 2015


Leading retail buyers, policy-makers, government officials, business associations and diplomats gathered at the Embassy of the Republic of Botswana, Washington DC end April, 2015 at a reception featuring a status update on the renewal of the African Growth and Opportunity Act (AGOA) and the upcoming pan-African Textile, Apparel and Footwear Trade Event, Source Africa.

The reception was co-hosted by the United States Agency for International Development (USAID) and the Office of the United States Trade Representative (USTR). Speakers provided insight on the ongoing AGOA renewal process as well as encouraging attendance at the upcoming Source Africa Trade Show which will take place on 10 & 11 June at the Cape Town International Convention Centre, South Africa.

The African Growth and Opportunity Act (AGOA), a US Government trade preference program, offers certain African producers the opportunity to export a myriad of products including apparel, textiles and footwear, to the US with up to 35% reduction in duties. As a result, several recognised US brands and retailers are already sourcing from the region and taking great advantage of savings on both labour and duty rates.

According to Gail Strickler, AUSTR, ‘The AGOA renewal and Source Africa reception was an opportunity for apparel importers, brands and industry leaders to meet with representatives from the AGOA community and US government officials to learn more about the opportunities for duty free sourcing in African AGOA beneficiary countries. They met with Country representatives as well as organisers and participants from the Source Africa show being held in Cape Town in June to formulate their plans to attend this all important event.’

Source Africa, pan-African most important textile, clothing and footwear trade event on the global calendar, attracts over 1,600 international and regional buyers and will feature country pavilions as the centrepiece of more than 200 African exhibitors interested in growing their exports. Countries already represented at the event include South Africa, Mauritius, Lesotho, Botswana, Swaziland, Madagascar, Mozambique, Tanzania, Ethiopia, Nigeria and Zimbabwe.

The event will promote African manufacturers to both regional and international decision makers, with the aim to increase market share for the continent as well as develop regional trade between African countries.

Enterprise Mauritius will once again be exhibiting with more than 45 leading manufacturers from Mauritius. Says Geerish Bucktowonsing, Manager, Enterprise Mauritius, ‘South Africa is a very important market for Mauritius and Source Africa is the ideal platform for our manufacturers to network with local, regional and international buyers all under one roof. Our focus will be on strengthening our visibility in South Africa and to position Mauritius as a reliable sourcing destination for quality and high-end products. Enterprise Mauritius will host a top class fashion show on June, 11 in Cape Town alongside the event.’

Says Darcy Mercier, Vice President, Sourcing – Apparel & Gear of Amer Sports Sourcing Limited, Hong Kong,‘I attended Source Africa in 2014. Cape Town as the host city is fantastic. My overall experience at Source Africa was positive and I would recommend the event to colleagues. I made contact with good quality manufacturers’.

A series of seminars including key topics such as AGOA Renewal – the next 10 years will be presented by top international speakers including: Gail Strickler, AUSTR for Textiles and Apparel, USTR (United States Trade Representative); Rosa Whitaker, CEO & President, Whitaker Group, USA; Janet Labuda, Vice President Compliance, Vandegrift Forwarding, USA; Mark Neuman, Global Trade Advisor, MGF Sourcing, USA.

With the African apparel and footwear industry emerging as a key stakeholder in the international market, Source Africa provides the perfect opportunity for manufacturers, wholesalers, brands and retailers to seek opportunities and sustainable partnerships with key players in this ever-evolving sector.

Source Africa is being supported by the United States Agency for International Development (USAID), which is committed to strengthening trade and investment in Africa.

Source Africa Trade Event

SOURCE Africa, pan-Africa’s most important sourcing event for African textile, apparel and footwear manufacturers, will take place on 10 & 11 June this year at the CTICC in Cape Town. It will bring together a global audience of decision makers providing business opportunities for buyers to network with African producers. African Pavilions will be the centre piece of more than 200 African exhibitors from Mauritius, Lesotho, Swaziland, Zambia, Madagascar, Botswana, Mozambique, South Africa, Malawi, Tanzania, Ethiopia, Kenya, Nigeria, Zimbabwe, Ethiopia, etc. Source Africa will feature a two day trade exhibition, international business seminars, cocktail receptions and a top class fashion show hosted by Enterprise Mauritius.

There are opportunities to interview key note representatives that will be speaking at the event about how Source Africa is taking Africa to the next level. Please contact Tash Pillay to set this up.

For more information on Source Africa,

contact the Organisers on Tel: +27 21 790 5849, Email:,


Media Contact

Issued by Conversation Capital on behalf of Source Africa

Tash Pillay

Mobile 082 602 7056, Office 021 422 2342




Always wondered what it is like actually INSIDE a waxprint african print printhouse IN Africa! Then watch this video here ≥≥–0c The full video over on my YouTube channel highlights compani...
by africafashionguide


So why is GHANA a great place for production right now?

Lesson 1 – G IS FOR G-REAT VISIONWelcome again to our newsletter series on Ghana sourcing!This is week one and for three more weeks I will be sending to those on my email weekly to highlight the opportunity of Ghana to ...
by africafashionguide


Kenya, Mali and their USA agreements – AFRICAN TRADE BUSINESS INSIGHTS

I started this blog looking at African manufacturing and there is one major aspect to this topic that is often overlooked and that is polices. I shared this on a facebook live I did – see link HERE and will share here too...
by africafashionguide



Be the first to comment!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.